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salesforce pardot KPI Object Guide

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It's not easy to align your teams around a common lexicon, especially if there is ambiguity around common terms. To put things in a system context, which I recommend doing, I've made a bit of a Rosetta Stone for reconciling the salesforce Sales Cloud object terminology and Pardot and Sirius decisions nomenclature. Hope this helps.

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salesforce pardot KPI Object Guide

  1. 1. Suspects/Visitors (cookied) Prospects (email known) MQLs/Leads (assigned to sales) SALs/Contacts (converted to Account/Client/Org) SQLs (converted to Opportunity) @@ @@ @ @ @ @@ pardot/salesforce KPI Guide $

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