Youdian Mobile             Business Plan                                    Youdian MobileFeb, 2012                      ...
Vision  Youdian Mobile is a new generation Internet company, focusing on               light-internet entertainment platf...
Mission        Focus on mobile social game and platform , aiming to            achieve No. 1 in China in next 24 months}...
Product Overview       “Youdian  island”:  Island  theme,  simulation  game  4                         Youdian Mobi...
Strategy of Product Development  }    Value prop:      }    light & casual simulation online game}    Innovation      ...
Feedback from pilot marketing}    Strength      }    Large user acquisition      }    Good social interaction      }  ...
Feedback from publishers  }    Publishers are competing for our product!}    Can be published in global scale      }  ...
What we have proved      Imaging! The above success has been achieved by an          almost ZERO game/mobile experience t...
Next step                  Game polishing      Publisher secured /Team expansion        English version/self publishing  ...
Roadmap Details   month                               To do listMar      Team expansion/1st publisher supportApr      •  ...
Scalable Business Model :                                           mobile game platform  }     User platform       }  ...
Competitor Analysis  Competitors focus on either PC, or PC+Mobile,or heavy games, or different markets.                  ...
Thanks                        }    David@youdian.cc13   Youdian Mobile...Redefine Future
Upcoming SlideShare
Loading in …5
×

Yd's bp gmic

362 views

Published on

this document is only for GMIC 2012, all the copyrights belongs to Youdian Mobile.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
362
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Yd's bp gmic

  1. 1. Youdian Mobile Business Plan   Youdian MobileFeb, 2012 Redefine Future  
  2. 2. Vision  Youdian Mobile is a new generation Internet company, focusing on light-internet entertainment platform.   }  SOLOMO  +  (funware)  would  be  basic  feature  of  mobile   internet   }  Mobile  social  game  is  “real  social  game”   }  The  value  of  “light  game”  is  much  more  than  “heavy   game”   2 Youdian Mobile...Redefine Future
  3. 3. Mission   Focus on mobile social game and platform , aiming to achieve No. 1 in China in next 24 months}  Mobile  social  game  is  not  simple  transfer  of  PC  social  game,   should  be  totally  new  evolution  of  social  game.  }  Mobile  social  game  is  “more  than  game”!  }  The  future  giant  in  mobile  social  game  should  be  valued  at   $100B,    10  times  more  than  Zynga!  3 Youdian Mobile...Redefine Future
  4. 4. Product Overview   “Youdian  island”:  Island  theme,  simulation  game  4 Youdian Mobile...Redefine Future
  5. 5. Strategy of Product Development  }  Value prop: }  light & casual simulation online game}  Innovation }  innovation strategy: minor innovation within 10% }  Optimization according to mobile device }  UI/UE }  innovations in minor game mechanism }  Social mechanism/user acquisition }  Visual/art design innovation 5 Youdian Mobile...Redefine Future
  6. 6. Feedback from pilot marketing}  Strength }  Large user acquisition }  Good social interaction }  Light and casual game fits current market appetite. }  High average revenue per payer.}  Needs improvement }  Low payer ratio }  Longer life cycle }  Game data improvement 6 Youdian Mobile...Redefine Future
  7. 7. Feedback from publishers  }  Publishers are competing for our product!}  Can be published in global scale }  Lower culture barrier in terms of theme and art design, etc}  Innovative design in some key game features }  Pirates throwing }  Social features }  Good art design}  Game data can be polished to increase ARPU and payer ratio}  Can be easily integrated with “Ads Box” 7 Youdian Mobile...Redefine Future
  8. 8. What we have proved   Imaging! The above success has been achieved by an almost ZERO game/mobile experience team line up define the resource achieve the business goals opportunity Real Entrepreneurship8 Youdian Mobile...Redefine Future
  9. 9. Next step   Game polishing Publisher secured /Team expansion English version/self publishing Android Launched Operation in multiple platforms/contries user platform9 Youdian Mobile...Redefine Future
  10. 10. Roadmap Details   month To do listMar Team expansion/1st publisher supportApr •  2nd publisher supportMay •  English or Android Dev •  ads revenueJun •  Pilot -Self publishingJul •  game polishing/optimizationAug • Multiple operation support •  product line expansionSepOct • product line expansionNov •  user platformDec •  A round financing 10 Youdian Mobile...Redefine Future
  11. 11. Scalable Business Model : mobile game platform  }  User platform }  Easy to go! }  Commercialize the phonebook/app social discovery }  Across platform/games}  Developer platform }  User acquisition }  Revenue generation }  Traffic sales}  Vertical game platform }  Could be app, e.g. in Android }  Html5 across platforms, esp in iOS 11 Youdian Mobile...Redefine Future
  12. 12. Competitor Analysis  Competitors focus on either PC, or PC+Mobile,or heavy games, or different markets. Our different focus }  Focus on mobile }  Traditional social game companies: }  The features of mobile }  Rekoo, 5 minutes, etc device. }  Focusing on PC and mobile is just a plus, }  Game mechanisms and also focusing on oversea markets. }  UI/UE }  Traditional mobile game companies. }  Lakoo, MIG, T4game, etc. }  New users system }  Basically transferring MMORPG to mobile, }  Focus on light online game very different game category. Our focus is the most potential }  New leading mobile companies and blank market now! }  CocoachinaPapaya: platform }  War 2 victory: strategy heavy game }  Flight Tycoon, Japan Life: this is our competitor! 12 Youdian Mobile...Redefine Future
  13. 13. Thanks   }  David@youdian.cc13 Youdian Mobile...Redefine Future

×