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  1. 1. ““““Create quality one way links to your sites inCreate quality one way links to your sites inCreate quality one way links to your sites inCreate quality one way links to your sites in a blast”a blast”a blast”a blast” ©
  2. 2. IntroductionIntroductionIntroductionIntroduction Before we get started YOU NEED TO download a couple of free and easy to use software programs. Similar in the way that a professional would require certain tools in order to carry out the tasks that they are assigned to do, the same concept can be said with a webmaster. Search engine optimization can be such a tedious and time consuming process so we will use some devices that will drastically cut down the amount of time we spend executing daily operations. FirefoxFirefoxFirefoxFirefox Download link here: As im sure you have heard of, this is a popular open source web browser that you will need to download before you get started with any of your campaigns. You can keep using any other browser for personal uses, but when it comes to search engine optimization, it is a necessary that you use Firefox. Firefox will make the link building process go smooth as butter. Since it is an open source application, it allow developers to contribute to the software and they can extend it by adding extra features to the software which is also known as “plug-ins,” and we will use some of these to aid us in our marketing campaigns. PlugPlugPlugPlug----ins for Firefox:ins for Firefox:ins for Firefox:ins for Firefox: The seo for Firefox which can be downloaded here: This is a very handy tool that makes the link building process goes
  3. 3. easier. While you are searching within the search engines you can collect sensitive data from websites such as the page rank, alexa number, what site slink to it, how many urls are indexed from the site and etc. Another handy plug-in that is very similar to the “seo for Firefox” is one called search status which you can access by visiting this url: What I find very handy about this plug-in is that it makes it easy to find out if a site follow links by highlighting it in a REDREDREDRED color. If it does follow then it will not show anything, or in other words there will be no highlights. This will come in handy within the first section of organic seo secrets in which I go over obtaining links through blogs and forums. Excel to organize linksExcel to organize linksExcel to organize linksExcel to organize links Excel is similar to the shopping cart you use when you are at the supermarket picking up some food items. If you are shopping for large quantities of groceries then you can not possibly carry all of the items in your hands, so you will need some type of medium to put all of your goods into. Well, the same can be said when you are gathering links online. If you plan on getting a lot of links and traffic (which is what this product is all about ) then I would highly recommend adding them into an excel sheet so that you can keep track of everything. If you do not have Microsoft excel then you can download an open source derivative to it. A popular one is open office which can be downloaded here: It is actually more then just an excel derivative it includes a word
  4. 4. processor and other similar applications that Microsoft includes within their package. If you just want to download their excel derivative then you only need to download the “open office calc” file. In addition, here is another open source version of excel: Once you got all of those “tools” downloaded and installed you can then precede to reading the rest organic seo secrets. The fastest way to attracThe fastest way to attracThe fastest way to attracThe fastest way to attract an army of visitors starting todayt an army of visitors starting todayt an army of visitors starting todayt an army of visitors starting today There are arrays of ways to market on the internet, but before we get to that I want to broaden your thinking about attracting more visitors to your clients. According to internet world stats, there are 6,710,029,0706,710,029,0706,710,029,0706,710,029,070 people that use the internet as of 2008, and this number will only grow in the future as computers and internet connection becomes more successful in other countries. So, since there are so many people that visit many different websites, then attracting visitors to your site shouldn’t be hard. Many people come on the internet to carry out a number of functions such as: − Checking emails − Purchasing products − Research and information − Participate in topics that they are interested in. − Networking and meeting new people. − Entertainment purposes.
  5. 5. This does not cover all of the reasons why people use the internet (I think it’s possible to know all of the reasons), but it gives a good general overview. Once you know what people use the internet for, you can better adjust your marketing campaigns to reach out to them. A good ole analogy that I like to think of when I want to attract lots of visitors to my new sites for free is that I have to target online networks that are generating lots of traffic themselves. This is where that alexa toolbar comes in hand. Even though alexa is notoriously known to give questionable data at times, I find it useful when gauging the popularity of big websites over the internet. Personally, I like targeting web 2.0 sites because many of their visitors are very interactive in the sites. They come back to the site often and I hungry for news and discussing topics that they are interested in. They also give me lots of quick traffic as well, and for the most part, they all operate in a similar fashion. So, once you learn how to market on one of them, it will be easier to master how to effectively market on the rest of them which makes sense. Anyhow, let’s get to marketing. Collect as many .edu back links as you wantCollect as many .edu back links as you wantCollect as many .edu back links as you wantCollect as many .edu back links as you want Many webmasters love .edu links without fully understanding the benefits behind them. In a nutshell, it is not that an .edu back link will do magical things with an individual’s site and sky rocket them to the top of the search engine. It is more to do with the quality that is usually reserved to .edu links. What is the first thing that comes to your mind
  6. 6. when you think of .edu? An education institution of some sort… usually a university. Well, universities’ sites are known for providing credible news and information. Why not, you sometimes have decorated professors that obtained Nobel peace prizes for their work that could write for universities and that is very hard credentials and credibility to beat. Google tends to favor credible sites because what will happen is that these sites will usually start to receive a lot of back links. When a site has credible standing in Google they are commonly referred to as “authority sites.” Authority sites are those type of sites that when you search for in Google they will have several listings from that website underneath the search results, so, yeah, that’s one reason why webmasters want back links from .edu sites… they tend to have thousands of quality inbound links pointing to their root domain name and a lot of those links consists of trusted sites as well. They also have usually been online for lots of years usually 10+ and have built up a trusted rank within Google. Remember, the age of a domain name is something that Google gives prominence to as well. So, that is another advantage of obtaining links from sites with an .edu extension. Also, another advantage that .edu links have compared to that of other domain name extensions (with the exception of .gov sites) is that they are not publicly available for anyone to register. Actually, they are solely available for higher learning institutions which is
  7. 7. another reason why. edu urls are so credible, and that is that they are not publicly opened for distribution and these domain names are not strictly used for commercial purposes. Have you ever seen an .edu extension used for a sales page? You can not go to Godaddy or your favorite domain name registrar and purchase one of these babies which bring me to my next question… Can .edu links be purchased?Can .edu links be purchased?Can .edu links be purchased?Can .edu links be purchased? Yes they can be, but the negative part is for only a short time. If you notice, most universities usually have a paid section in which an employer can enter in a job or intern description if they would like to find potential workers or internees from their local university. It is very common for the employer to have the option to enter in a url so that the students who read the data bases can go to a site to fill out a form or find more information about the listing. When I first realized this I was ecstatic, I thought that I would have an easy and affordable way to obtain links from credible authoritative sites very easily. So, I started searching for other highly reputable .edu organizations that I can post jobs in and was hoping to stick a link in there as well. However, this short lived experienced took place years ago when I was very inexperienced with search engine optimization but in short time I realized that this would never work. The reason for that is even if you do get a back link it will only be temporary. The explanation for this is really straight forward--they can not let all of the descriptions entered into the database stay there permanently because it will accumulate overtime and take up a vast
  8. 8. amount of resources on the server. They have set deadlines on how long a description will be listed in their directory and after that time expires the description will be removed along with the website url will be removed from the database for good. So, this way is only a cheap and short way of obtaining a back link from an .edu website and is nothing that will last in the long term. Self hosted blogsSelf hosted blogsSelf hosted blogsSelf hosted blogs Some universities allow their undergraduate students to have a blog hosted on the university’s server. Yeah, so you can try and find college students and buy them off with a link but don’t waste your time. Universities have quality score polices about their sites content and you can’t use it for commercial purposes, it is not going to happen and it is also against the tos for most of them. Sure, you may be able to get a link temporary but that is a whole a lot of energy invested into a short term and unreliable method. Yes, as you can see I have tried to exploit every advantage that was presented in front of me but they always seemed to be just one step ahead of me. However, after time of testing and trying, I have found a couple of easy ways to go about it that costs less and is a lot less hassle. The Methodology #1:The Methodology #1:The Methodology #1:The Methodology #1: What we are going to do is find free .edu blogs that includes the follow attribute and comment on them. It makes sense to comment on blogs that are within your niche market so I will show you how to search for that.
  9. 9. However, before we get started we will need to understand some of the basics about “blog commenting.” First, do not comment on blogs with a short meaningless comment. More importantly, do not comment on a blog with a short meaningless comment with a link right back to your site within the comment! Whoever made the first mass auto commenting software that allows bloggers to mass spam blogs like wordpress, blogger, and etc with a click of a button (literally) are complete dummies! Listen, very carefully, auto commenting software are short term solutions. They are very wide spread which makes them easy to detect which means that their original purpose has lost its effect drastically. With wordpress, there is an auto commenting detecting software known as “askimet.” This detects and deletes those useless spam comments. Also, if a webmaster decides to mass spam a wide area of blogs then they are just doing this for a cheap low quality source of traffic. Most blogs come with the “no follow” attribute by default which means that it does not pass page rank on to the specified areas of the site. So, those links that are stuck within blogs that have the “no follow attribute” will get ZERO link love but it can still very well generate traffic. However, traffic is useless if it is not properly targeted and segmented so that is why you shouldn’t waste your time commenting on blogs that have no correlation to your blog for traffic purposes. However, for link building purposes, it is not exactly going to hurt you
  10. 10. but I don’t recommend going around leeching links from low quality sites that have no correlation to that of the theme of your site. There is one technique that I will get to shortly that does collect links from sites with a different theme but the urls are of high quality. Ok, to find .edu sites within your niche market this is what you do. Go to Google and type in the following query: *your niche* + *your niche* + *your niche* + *your niche* + blog For example, if your keyword is “online business” type the following query in: *online business* + *online business* + *online business* + *online business* + blog To tell you up front, if you have a site in a micro niche then finding .edu links will most likely be kind of tricky. However, if you go with the broader aspect of a niche market that relates to the theme of your site then you will have a much higher success rate of finding .edu links for your site. Most of these blogs will be those that belong to professors or graduate students at a specific university and a lot of them like enjoy comments on their blog from interested readers. However, make sure to follow the appropriate editorial guidelines when commenting on one’s blog and you should have zero trouble acquiring a healthy dose of .edu links. By using this one technique right here I was able to secure a link from a blog hosted on the server from Harvard which is one of the most decorated higher learning institutions in the world.
  11. 11. Must follow editorial guidelines when commenting on blogs This is just common sense but I think that it is safe to say that most bloggers don’t like when you comment on their blog just for the heck of it. They like when individuals comment on their blog and add to the overall discussion of their site. So in short, don’t put inadequate comments like “hi, great blog!” or “hi check out my website at:” Do not put short comments that do not add to the over all value of a site and don’t stick your website url within the body of a comment because this will always decrease the chances of your comment getting approved if the blog is moderated (and most of them will). If the blog includes the follow attribute (which the Firefox plug-in will show you) then all you have to do is stick the website url within the appropriate section of the comment form (the place where it gives an option for the commenter to enter a website url) and if your comment gets approve you have just created an easy back link to your site from a url that has a page trust in Google. Look at the screen shot below:
  12. 12. This is a typical comment form of a wordpress blog. After you filled in the content of the body make sure to put the url of your site in the “website” form box and then also put your website url within the “name” section of your form. The reason for that is because once the post is generated on the blog, your website url will show up as your “name” and when the individual clicks on that they will then be redirected to your website. A lot of search engine professionals would recommend inserting “anchor text” or the keywords that you are targeting within this section, and even though this can be good for seo purposes it is not really good for receiving more clicks which will turn into traffic from my testing. My advice, I see that some webmasters insert both their url and then some anchor text within the name form but to me this looks a little amateurish. Simply mix things up and sometimes insert your website url and then other times insert your anchor text so that you can get both traffic and also some search engine benefits rolling on as well.
  13. 13. In addition, here is something that many webmaster tend to overlook. From my testing I have concluded that search engines love urls that get a healthy dose of clicking action going on and they will tend to index these urls quickly as well. This is something that is a known fact in the pay per click marketing world but is still little known in the organic search engine marketing industry. Just think about it, when an individual is browsing the comments of a popular blog if they see a keyword as a name then this will cut down the click through rate which therefore will cut down the amount of traffic that a webmaster receives. The reason for that is because spam comments will usually have strange names with keywords stuck in there. If someone has a name then they know it’s a person behind the comment, and if they see a website url then they know that if they click on it then they will be redirected to a website and this is what you want. If you make intelligent blog posts then your comments should not only be approved easily but it should also help generate more traffic to your site because the readers could be interested in viewing the content on your site. Methodology #2: “I spy”Methodology #2: “I spy”Methodology #2: “I spy”Methodology #2: “I spy” You can make use of the “Seo for Firefox” plug-in to see what .edu sites that your competitors are leeching links from. If you find the .edu sites that link to them then you should be able to do what I call “reverse engineering” to determine how your competitors are collecting links.
  14. 14. What you do is go to Google and type in the keywords that you are targeting. After the top results generate then you should be seeing some content underneath all of the listed websites. Look at the screen shot below for an example: You can then click on the Y! .edu page links to find the .edu sites that link to your competition’s website. You can then add them on your prospective list of sites that you can link to within excel. Methodology #3: Contact the professorMethodology #3: Contact the professorMethodology #3: Contact the professorMethodology #3: Contact the professor Here is a simple technique that is a little more time consuming but could get you what you want. Try contacting a professor at your local university and look for one that teaches a subject that correlates to the subject matter of your site. For example, if you have a website about online entrepreneurship then contacting a local professor that teaches a course about “entrepreneurship” or “business” may be a very good idea. If the professor lists the courses that they teach, the required readings for the students or the research studies that they have conducted then make sure to take a look at them and study it very carefully. Ask yourself what is something extra that you can write about that the professor would be interested in reading and possibly recommending to their students for supplemental learning. Once you have done your research and written both, a highly researched and well written article, you can then provide them a link to the content
  15. 15. you have written and recommend it as an extra reading resource for their students. If you recommend them a sales page then they will probably not respond or give a not so pleasant response. Remember, when it comes to getting links it is always a lot easier to get links from sites that are of no promotional status. That is why it is extremely hard getting links to just a sales page or less it is from affiliates and directories. So, when locating professor a webmaster can take several routes. First, they can try scouting for professors regardless of what geographic region location they are in. If any university has a highly reputable program in a subject manner that correlates to the theme of your site then there is no reason for you not to get in contact with them because you can communicate from the convenience of your computer. It generally helps when you contact local professors so that you have something to relate to, but I have contacted many professors none locally and the process still went well. Here is yahoo’s listing of higher learning institutions worldwide: Generally, I find the home pages for most universities to be set up very similarly. Once you go to a university’s homepage you will see a site that usually makes use of the university’s colors (for branding) with a bunch of links around it.
  16. 16. Once you are there you want to look for a link that says “academics” or “academic programs” or anything relatively close to that definition. Once you click on this link look for another link that says “departments.” This will then list the different departments of the university and you can then click on the one that is compatible with what you are seeking. Once you get to that point look for another link that states “faculty and staff.” Once you click on this, it should then give you a list of professors that teaches the subject matter that you are looking for. Not all universities have an academic link and some may list the departments’ right on their homepage and if it does then click on it and you get to skip an extra step. Most universities have their professor’s profiles and contact information listed on their sites as well as all of the research and studies that they have conducted as well. What you can then do is simply give the professor an email telling them about the useful content you wrote and why it would be an extra supplemental resource for their students. Most universities give their professors and graduate students free space on the university server so that they can host a site if they want. It is critical to look for professors that have a site on the university’s server, and it would be even better to find one that constantly updates it which you should be able to figure out by looking at the bottom of the page for some text that states last updated on “XXX.” I would highly recommend using email to get in contact with a professor
  17. 17. and remember, patience is golden with this technique. Professors are usually very good at checking their emails because they will have students contacting them constantly which require them to check them often during the weekdays. However, make sure to be patient for a response and would highly recommend not sending them email after email… just send them ONE, and if they are interested then they will get back to you, if not just leave it alone and look elsewhere. From my experience these are simplest, most affordable and also most natural ways to build links from websites with an .edu extension. I have tried like one dozen different ways but these have proved to be the winner throughout time. Of course you can also search for .edu forums to post on but this is a technique that I wouldn’t recommend. First, most of them are restricted to just students or staff of the institution should you will need to actually attend the institution in order to join them. Second, a lot of them are closely regulated and are focused on just discussing about a particular subject manner. I’m not saying all of them, but most of them from my experience and it would take a lot of time to find the ones that do not require a student id to register. So, the couple of mythologies that I listed above are the best and most natural ways to collect links from websites with an .edu extension in my very not humble opinion. I have been doing this for a while and most likely these techniques will
  18. 18. still be in business 5, 10, or more years in the future. In the next section we will discuss obtaining links from a different type of extension that is usually given very high page trust within Google and many search engines as well and these are and the .gov extension. Obtaining .gov linksObtaining .gov linksObtaining .gov linksObtaining .gov links These are the other highly scouted links that webmasters fight for in the search engines as well. Like .edu links these are links that are very rare to get and links from sites with the .gov extension carry a lot of weight because like the .edu sites, .gov links can not be purchased from your every day domain name registrar and sites that contain the .gov extension Google fancy because of the high page trust rank that is given to it. These types of sites root urls will usually have a lot of pages indexed and more importantly links from trusted domains pointed to it as well. I will usually group these types of sites with “non profit organizations” and “charity” type of networks as well because these sites usually do not sell a product (or is of a high commercial nature) and gives away lots of content as well. The only difference between them is the url extensions, most charity and non profit organizations will usually contain a .org extension but not always. An example of that if your local “town” site, which could be a high trust non for profit website but contains a .com extension. However, even though it has a .com extension, it very well still can be a very authoritative site with a lot of page trust instilled in it by Google
  19. 19. because of all of the quality one way links pointing to it. In addition, another important factor that it will have is that the domain name will be significantly aged. Even though they don’t contain the rare .gov extension I will still group these ‘non for profit’ types of sites within the same category because they are very similar in the way that they operate. Ok, so the first step we need to take is to find out how to collect links from .gov sites within the same theme of our site and one of the easiest ways that I find is by using a couple of cool tricks to find blogs to comment on. How to find .gov blogs to comment onHow to find .gov blogs to comment onHow to find .gov blogs to comment onHow to find .gov blogs to comment on Add this following query into Google, or make use of the seo Firefox plug-in. If you add this into query into Google then make sure to replace “keyword” with whatever keyword you are targeting. *keyword* + blog Just like we did previously to acquire .edu links, you will make a list of blogs that you will start commenting. I would highly recommend adding them to an excel sheet and sort them by their page rank and alexa number. Of course you will need to make sure that the blogs are “do follow” because if they don’t then theoretically you won’t be getting no search engine link juice which makes this practice useless for seo purposes, but still a usable one for generating website traffic.
  20. 20. Regular blog commentingRegular blog commentingRegular blog commentingRegular blog commenting So, now you know what makes .edu and .gov urls so special, and that is the high authority that Google assigns to these sites because of the high percentage of links that they accumulate. It is very rare to type in a name of a higher learning institution and not find it listed as an authority site within Google. However, it is very easy to find .com websites in Google and find them with zero authority and links for that matter. So, I and many seo professionals agree that it is a lot better getting links from a site with a high authority in Google compared to one that doesn’t have any or very little. However, just to clarify, just because a website ends in the .com extension doesn’t mean that it is not a credible site because that is a ridiculous statement to make, and in matter of fact many .com websites are very commercial and still retain lots of authority within Google. It is just that the ratio of authoritative .edu sites compared to .com links is a whole lot greater from my experience. Having an authority .edu site is kind of the norm, while with having an authoritative .com site is usually much rarer compared to the frequency of that of .edu sites. Next, what we are going to do is locate blogs within our niche market that does not have the “no follow attribute” and comment on them. Remember… make sure to follow the editorial guidelines of commenting
  21. 21. as listed previously. The purpose of the “no follow” tag was to disassemble a lot of the abnormalities that came along with blog spamming, so in short DO NOT post any short useless comments on blogs. Free blog search engineFree blog search engineFree blog search engineFree blog search engine You can use this free tool to locate blogs that includes the follow attribute HERE: Once you are there simply type in the keywords that you are targeting and then wait for the tool to generate the results. You can then start collecting blogs and then decide to comment on them later. How to get the most out of your time with blog commentingHow to get the most out of your time with blog commentingHow to get the most out of your time with blog commentingHow to get the most out of your time with blog commenting When I market online I like to practice simple but effective principles that I refer to as “smart marketing.” In short, I like to optimize the most out of my time and also implement marketing methods that will give me the best return off of my very important investment of time. So, when you comment on blogs with the follow attribute I would also recommend commenting on the most popular blogs, or in other words the blogs that are the most trafficked. There are a couple of key factors that you should be searching for when commenting on blogs.
  22. 22. 1. Alexa rank. Generally the lower this number is the more traffic the site is getting. This can be fabricated with a couple of black hat tips so I won’t tell you how to do it but would recommend showing this factor some importance. 2. Page rank. The higher the number this is the better as well. A higher page rank website will usually lead to a fresh website being quickly eaten up (indexed) within the search engines. 3. Number of comments. The above two options can be fabricated a bit, but generally if a blog has a lot of comments then it will be generating a good amount of traffic. Also, blogs that have a lot of comments are excellent for search engines because search engines LOVE content. Remember, it is their primary source of nourishment and if they do not get it then they will not be well nourished so they in return will not like the site very much! So in short, a blog with lots of comments should be getting more traffic. 4. How active. I would recommend making a list blogs within your market that contains the follow attribute and sort them out in an excel sheet by their details. This will also make checking for links easier later in the future as well. Usually, highly trafficked blogs will be updated more often so staying up to date with them is a good idea. You can also check the Google cache of s site to see the last time that the Google bots have visited a site. The more often that the bots visit the sites is another good indicator that it is getting a decent chunk of traffic. In addition it always helps to be the first person to comment on a trafficked blog because your site will be in a better position to gather more presence. A temporary free tool that I would highly recommend that you download asap is called comment sniper: