Guia de-creacion-de-credencial-fargo-mexico-card-design-guide-rev0706


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Como hacer una credencial; guia de como hacer una identificacion, hidglobal, fargo mexico, credenciales de pvc, tarjetas de lealtad, fidelizacion de clientes, mexico, monterrey, veracruz, yucatan, cancun, merida, ciudad del carmen, campeche.

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Guia de-creacion-de-credencial-fargo-mexico-card-design-guide-rev0706

  2. 2. The Card Design Guide Book2CONTENTSIntroduction 2ID Card Anatomy 3How to Design an ID Card 4ID Card Gallery 18ID CARD ANATOMYTechnology Card FeaturesHolographicoverlaminateSmart chip contactsHigh DefinitionPrinting (HDP®) FilmTechnology card topProximity antennaSmart chip antennaTechnology card bottomThe Anatomy of a Secure ID CardLogoHolographicoverlaminateSmart card contactsCustom backgroundphotographyOver-the-edgeHigh Definition Printing™Custom graphic designINTRODUCTIONCREATING ID CARDS HAS NEVER BEEN EASIERCustomized Card FeaturesWelcome to ourstep-by-step guide.If you have been charged withdesigning ID cards for yourorganization, you have animportant responsibility.Creating an effective ID card designinvolves more than meets the eye.However, with a little planning andconsideration of the best practicesdiscussed in this guide, it will be anenjoyable experience.After reviewing this simple step-by-step overview and our gallery ofexisting ID cards, you’ll be ready tobegin — or enhance — your owndesign. Creating dynamic, effectiveand secure ID cards has never beeneasier.Good luck!GUIDEBOOKCARD DESIGNTHEA secure ID card is more than a name and a photo. It requires visual security elements toprotect itself from tampering and forgery. Technology cards include embedded electronics,antennas and smart chip contacts that usually affect card design.
  3. 3. HOW-TO STEPSAt the beginning of your process, consider talking with an expert in card identity systems. Whetheryour cards are designed to protect your organization or promote it (or both), authorized Fargointegrators are an excellent resource to help you define and achieve your objectives.ID card programobjectives willstrongly influenceyour ID card designparameters.Here are a few questions about ID cardobjectives to help you start defining theparameters of your ID card design:❏ How many employees, contractorsand visitors do we have? Will we haveseparate card designs for each?❏ How many different areas of ourorganization will interact with thecards? Will we need different levels ofsecurity clearance for each?❏ Does our card design need to complywith any government regulations?❏ How will we verify and authenticate theidentity of each cardholder?STEP 1DEFINE PARAMETERSThe Card Design Guide Book4Define the parametersof your ID card designCreating an effective ID card design involvesmore than meets the eye.That’s why this first step is so important. Youneed to understand the objectives of yourorganization’s entire ID card program.While designing a visually attractive card isalso important, it’s secondary to designing acard that helps:❏ Enhance physical and logical security❏ Increase efficiency and productivity❏ Reduce vulnerability to counterfeiting❏ Reflect the organization’s brand identityThese objectives will later help determine theparameters of your card design.▲▲▲PEOPLEPRIVACYPROPERTYPRODUCTIVITYPROFITSPRIDE
  4. 4. HOW-TO STEPSDaniel GarciaHOW-TO STEPS92-38848973The Card Design Guide Book6STEP 2DETERMINE SECURITYDetermine the levelof visual security youwill need on your cardHolographic overlaminatescan contain an off-the-shelfholographic design, or youcan create a custom designfor even greater security— and brand enhancement.A color photo on a plain white card justisn’t enough anymore. Today, anyone witha computer can create a legitimate-lookingID card with ease. Proper card design canhelp reduce your vulnerability to counterfeitID cards. Incorporating holographicsecurity elements that are difficult toforge, yet easy to authenticate, should bethe first consideration in a secure carddesign. There are choices for every needand budget, from basic elements suchas a simple foil to sophisticated solutionssuch as custom-designed holographicoverlaminates.The starting point ofany secure ID carddesign is a 300 dpicolor photograph.From a designperspective, thelarger and morevivid the photo is,the easier it is toauthenticate thecardholder.Holographic foils andimages, like those foundon credit cards, maybe applied to a card’ssurface or embeddedbelow its surface for evenmore security.Holograms can be loaded with high-tech, layered security features frommicrotext and fine line (guilloche) designs to optically variable devices(OVDs) like animated morphing imagery.▼▲▲▲An authorized Fargointegrator can be anexcellent resource fordetermining the securityelements in your nextcard design.▲
  5. 5. HOW-TO STEPSThe Card Design Guide Book8STEP 3DETERMINE TECHNOLOGIESAchieving an effective ID card design involves three layers: functionality,security and graphics. When making decisions about these elements, itis smart to involve the experts, whether they are your security personnel,ID card system integrators or graphic designers.Determine thetechnologies that yourID card will haveThe card technologies your organizationuses will influence your card design.They will also affect the selection of the cardprinter/encoder you’ll use. But you can stillcreate a great-looking card, if your designaccommodates technologies such as:❏ Bar codes❏ Contact and contactless smart cards❏ Proximity antennae❏ Magnetic stripesWhether on the inside or outside of the card,these technologies can alter surfaces andmake printing any design more challenging.Cards with embeddedelectronics like smartcards or “clamshell”proximity cards willaffect your design andthe type of printer thatyou will use.▲Do you plan to utilize a bar code inyour operations?Remember to allow adequate spacearound it to ensure trouble-freescanning. Also, if your bar code isprinted on a background color, be surethat background color provides sufficientcontrast for scannability.Designing a card with a magnetic stripe?Remember that some elements like thishave fixed positions on ID cards.The electronics inside proximity cardscreate an irregular card surface. Forconsistent image quality on prox andother technology cards, consider usingHigh Definition Printing™technology.Most traditional direct-to-card printerscan’t print tightly around smart cardcontacts without risking damage to theirprint heads. High Definition PrintingTechnology prints up to the contacts’edges, and over the card edge for a high-quality appearance.▲▲▲▲▲▲
  6. 6. HOW-TO STEPSThe Card Design Guide Book10STEP 4DETERMINE LAYOUTFor maximum effectiveness, explore bothportrait and landscape orientations.There is no one right answer. As you arrangethe graphical elements of the card around thetechnology elements (which usually can’t bemoved), ask yourself questions such as:❏ How will the card be best displayed andmost used?❏ Where do the electronics on the card fall?❏ Will the card need a hole punch for a clipor lanyard?❏ Is there critical information printed on thecard that, over time, might be rubbed offbecause of swipe abrasion? If so, consideradding a protective overlaminate.Determine yourID card’s orientationand layoutDivide your card into a grid and placefixed elements (i.e., smart card contacts,magnetic stripes, visual security elementsor punched holes) into position first.You may decide that the back and frontrequire different orientations for security.Don’t forget! Ifyou’re going tohave a lanyardhook directly ontothe card, you’llneed to allow fora hole punch inyour design. Don’tget caught witha hole in yourorganization’s logo.▲▲Many companies utilize both orientations as an at-a-glance verification aid. Fully functional vertical cards areworn by full-time employees. Less functional horizontalcards are worn by visitors and short-term contractors.▲
  7. 7. HOW-TO STEPSThe Card Design Guide Book12STEP 5SELECT GRAPHICS AND TYPE FACEBright colors typically work best. Darkcolors can adversely affect readability.Likewise, pastel backgrounds can lookwashed out.A textured background minimizes flawsin the card surface better than solidbackgrounds.Contrasting colors are often used toindicate different levels of access orsecurity clearance.The cardholder’s photo is typically theprimary feature. That’s why it is importantto use images of at least 300 dpi and tomake the photo as large as possible.A good type face promotes easyreadability for fast and accurateauthentication. A “sans serif” font worksbest.The use of only one or two fonts issuggested. Too many fonts can make acard difficult to read.Select graphicsand a type facefor your cardWhen designing your ID card, keep inmind that it’s more than just a securitydevice and functional tool — it’s also anextension of your organization’s imageand brand. An attractive and professionalcard will reinforce the right message aboutyour organization and its employees. Andbecause a well-designed card is more likelyto be worn, it will go a long way towardensuring the effectiveness of your entirecard program.Online stock photo companies can be a valuable resource for desigingprofessional-looking cards with dynamic imagery.Get a quick preview.Fargo’s Create-a-Card online tool is agreat way to visualizeand experiment withdifferent card designideas. Just▲▼▲▲▲▲▲▲
  8. 8. HOW-TO STEPSThe Card Design Guide Book14STEP 6CHOOSE PRINTER/ENCODERPrint, encodeand laminateyour ID cardsNow that you’ve invested the time todevelop a custom design for your ID cards,it’s important to choose the right cardprinter/encoder to help bring that design tolife. If your card has simple magnetic stripetechnology, or no electronics technologyat all, consider traditional direct-to-card(DTC®) printing technology. If your card hasembedded electronics, or if image qualityis of the utmost importance, consider HighDefinition Printing™(HDP®) technology.Regardless of your card design, thereare numerous printing, encoding andlaminating options available to meet youron-demand needs.Knowing the components and capabilities of your card identity system willhelp you design a card that uses the system to your best advantage.Visit for a side-by-side comparisonof reliable printing,encoding and laminationproducts that can helpbring your ID carddesign to life.▲▼How would your new designlook on a High Definition card?As their name suggests, HighDefinition printers provide thebest print quality available intoday’s desktop card printermarket. From plain photo IDs tohigh-security technology cards,HDP technology helps designsjump off the card.▲Advanced ID card printers notonly print cards, they can encodemultiple technologies and laminatethem — all in one pass.▲A holographic overlaminate lets you add a graphics-rich design layer to your card that substantiallyimproves card security and durability.▲Card issuance software can improvethe efficiency of creating and producingID cards, and managing card issuance.▲
  9. 9. HOW-TO STEPSTesting your card design with the printer you intend to use will ensure that it won’t present anysurprises during mass card production.Your new IDcard will bringa heightenedlevel of security,productivity andefficiency to yourorganization.Fine tune the imagery to your liking via graphicsediting programs and your printer settings.The Card Design Guide Book16STEP 7ID CARD TESTINGTest the image qualityand functionality ofyour ID cardsEnsure a successful introduction byperforming comprehensive testingprior to a large-scale implementation.Identifying any performance issues at thispoint will save significant time and money.Things to double-check:❏ Is the image quality consistent?❏ Is card data successfully read at allcheckpoints?❏ If you’re using the cards to trackactivity, is that data being accuratelytransmitted to your systems?Congratulations. Once you’ve tested yourID card system at all points in the process,you can proceed with confidence.Does your color,imagery print asyou had planned?Take the extratime to make itright. You’ll belooking at yourID cards, and thedesign on them,for a long time.▲▲▲▲
  10. 10. Creating dynamic,effective and secureID cards is somethingevery organizationcan do.While no two organizations are exactlyalike, many share similar goals andchallenges when it comes to securingassets and increasing productivity.Let’s take a look at some sample cards inthe ID Card Gallery. They may offer thecreative spark you need to improve uponyour own unique solution.ID CARD GALLERYSAMPLES OF EFFECTIVE ID CARD SOLUTIONSfitness factorybaxter high schoolglobe labs, inc.hayes countymetro transitThe Card Design Guide Book18ID CARD GALLERY
  11. 11. The Card Design Guide Book20ID CARD GALLERYCOLLEGE & UNIVERSITYMOUNT VIEW UNIVERSITY: A highly regarded liberal arts universityK-12 EDUCATIONSTONE RIDGE SENIOR HIGH: A large suburban high schoolMVU studentsand staff haveconvenient andspeedy accessto library andmedia centermaterials as wellas recreationalequipment— all thanks to aconvenient scanof a 2D bar code.A student’sidentity andtuition accountbalance — readvia the card’ssmart chip— must beverified beforethey are allowedto register foreach semester’sclasses.Mount ViewUniversity wasable to offsetsome of theircard printingcosts througha sponsoredpartnership withFastBank. Thecard’s magneticstripe offersstudents andfaculty access toFastBankself-servicekiosksthroughoutcampus.Students’identificationnumbersare used toauthenticatethe user inlegacy campusfacilities thatdo not yethave advancedcard-readingequipment.What better way to reinforce its reputation as one of thenation’s most prestigious and scenic campuses than bychoosing a custom holographic overlaminate to go over abackground photograph of its renowned Mount View Park.The card’s barcode is scannedat the beginningof each classto automatethe school’sattendancetracking. Inemergencies,this can providevital logisticalinformation toresponders.A large studentphoto helps staffinstantly verifyindividuals asstudents of theschool.With a simpleswipe of themagnetic stripe,students canpay for theirlunch, checkout library booksand accessathletic facilitiesafter school.Vivid, colorfulgraphicsenhance andreinforce theschool’s image.Plus, thestudents loveto show theirschool colors.The card servesas a durable andreusable ticket toall school sportingevents and otheractivities.The Mustang’sprincipal andstudent councilagreed their codeof conduct shouldbe on every card.Key Concerns: financial transactions, facility access, fraud prevention, brand enhancement Key Concerns: cashless cafeteria, attendance tracking, school pride, book and equipment tracking
  12. 12. The Card Design Guide Book22ID CARD GALLERYThe magneticstripe facilitatestiered access to thebuilding’s floors.Employee accessto individual floorsis restricted to theirappropriate securityclearance level.Proud of its rolein the waterfrontredevelopmentinitiative, the HayesCounty GovernmentCenter was eagerto use professionalphotography of itsnew building on itsID cards.The county usedfederal HomelandSecurity funds toaugment the securityof its card identitysystem by adding acustom holographicfoil to the front of itscards.Visitors to therestricted levelsof the center canonly be admittedwith an escortand verifiedemployee photoand signature.Varying securityclearance levels arecommunicated tosecurity personnel viaa prominent color-coded system on thefront of the card.The card’ssmart chipallows virtuallyup-to-the-second securityclearancechanges forfacilities andnetwork accessas eventswarrant.A large cardholderphoto on the card frontand faint duplicatemonochrome image onthe back are an easyand effective way todeter counterfeiterswho may only get alook at the front of anID card.The crisp,colorfulgraphics of theAmerican flagare designedto add a levelof patriotismand pride forcardholders.The useof severaltechnologieson a single card— one- andtwo-dimensionalbar codes, asmart chip,optical stripeand antenna— are used tointerface withboth new andlegacy systemsin facilitiesof varyingsophistication.FEDERAL GOVERNMENTU.S. SECURITY DIVISION: A highly secure government agencySTATE & LOCAL GOVERNMENTHAYES COUNTY GOVERNMENT CENTER: An urban government facilityTo increase safetyfollowing an intruderincident in thegovernment center’sprevious location,the county mandatedphoto IDs for allemployees — fromjudges to janitors.Key Concerns: regulation compliance, legacy system interoperability, security clearance levels Key Concerns: access control, security clearance levels, reputation enhancement, public safety
  13. 13. Triad Manufacturing iscommitted to providingour customers the highestquality product possiblethrough our skilled anddedicated employees,our patented products,and our state-of-the-artmanufacturing processes.Triad employees willserve our customerswith the highest levelof professionalism andtechnical knowledge in theindustry.The Card Design Guide Book24ID CARD GALLERYLARGE CORPORATE CAMPUSWILSONMAYER: A global high-tech engineering conglomerate with multiple divisionsSMALL TO MEDIUM BUSINESSTRIAD MANUFACTURING: A growing manufacturing firmThe card’smagneticstripe can bereprogrammedto allowtemporaryaccess tofacilities duringlong-termprojects.All elementsof the identitycard, includingthe smart chipare FIPS 201compliant— ensuring thatWilsonMayeris approvedfor work withgovernmentagencies at alllevels.A customizedholographicoverlaminate providesa sophisticated layer ofsecurity and protectsagainst UV light— helping to protectthe firm’s investment inseveral thousand cards.The victim of arecent industrialespionageincident,WilsonMayerincorporatedbiometrics anda smart chip tocontrol employeeaccess to sensitivefloors of itsheadquarters.Note the visualidentificationof color-codedsecurity clearance.WilsonMayerincorporated marblepillars into thebackground of itscards as a subtle nodto the firm’s extensiveexperience working withgovernment agencies.The complex“turbine”hologram aroundthe WilsonMayerlogo reinforcesthe company’sorigins in thespace engineeringfield.Field employees scantheir bar code at thebeginning of servicecalls to initiatea client projecttracking system atthe corporate office.Triad opted for atamper-evidentholographic foil as acost-effective deterrentto card counterfeiting.The recent mergeryielded a new missionstatement nowproudly shown on theback. Every employeecarries an ID card,and therefore, everyemployee carries themission.The use of a largecompany logo onthe front of the cardplays an importantrole in reinforcing thecompany’s new brandidentity following acorporate acquisition.Swiping the magneticstripe before usingcopy center servicesautomatically tracksthe subsequent coststo the appropriatecost center.Key Concerns: ultra-high security, card durability, government compliance, access control Key Concerns: job and time tracking, inventory control, card security, brand enhancement
  14. 14. The Card Design Guide Book26ID CARD GALLERYHEALTH CARECHILDREN’S HOSPITAL: One of the nation’s leading pediatric hospitalsA smiling face andthe use of animalshapes on the frontof the card helpprovide a measureof comfort for thehospital’s youngpatients.New patient-safetymeasures requirecaregivers to scantheir card’s barcode and then thepatient’s chart beforeadministering drugs.That information isthen transmittedto a central patientdatabase.The card’s customholographic foilnot only provides astrong measure ofsecurity, it’s oftena starting point forcommunicationbetween hospitalstaff and shypatients.The card’s colorsand simple designwere chosen fortheir ability tocommunicate thehospital’s pediatricfocus.The magneticstripe restricts flooraccess and reducesunwanted trafficthrough intensive-care units of thehospital.The hospital’s CEOrequested that thehospital’s missionstatement beincluded on the backof the card “as adaily reminder of theimportance of ourmission.”The club chose toinclude a customholographic foilon the card asa graphicallyappealing way toprotect againstcounterfeiting andreduce fraud.The magneticstripe facilitatedthe introductionof silver, goldand platinummembershiplevels whichprovide accessto specialsections ofeach facility.As the new kidon the crowdedhealth-clubblock, Fitness 4Life aggressivelylooks to reinforceits brand andmission withexisting membersand prospects.A sign-in/sign-out bar code tracks the use of individualmemberships and provides the club with valuableinformation used to initiate member-retention strategiesupon periods of non-use.The magnetic stripe links to individual member profiles andprovides positive reinforcement and encouragement to individualson the workout machines as they approach their fitness goals.LOYALTY & MEMBERSHIPFITNESS 4 LIFE HEALTH CLUB: An ambitious new club chainKey Concerns: access control, security, data tracking, brand enhancement, patient experience Key Concerns: attendance tracking, equipment access, fraud reduction, brand enhancement
  15. 15. www.fargo.comFor more information about card identity systems thatcan enhance your ID card design, as well as make yourorganization more productive and secure, contact yourauthorized Fargo integrator today.▲This data sheet is for informational purposes only. Fargo Electronics makes no warranties,expressed or implied, in this summary. Company and product names and data used in sampleoutput are fictitious. Specifications are subject to change without notice. Fargo Electronics iscertified as meeting the requirements of ISO 9000:2001. High Definition Printing and UltraCardare trademarks, and HDP, DTC and Fargo are registered trademarks of Fargo Electronics, Inc.All other trademarks and registered trademarks are property of their respective companies. Thisis not an offer of sale.© 2007, Fargo Electronics, Inc. All rights reserved. SL1454-REV0706HeadquartersPhone: +1 (952) 941-9470Phone: (800) 459-5636E-mail: sales@fargo.comWashington D.C.Phone: (800) 459-5636E-mail: govsales@fargo.comAsia PacificPhone: +852 3160-9800E-mail: asia.sales@fargo.comEuropePhone: +44 (0) 1440 714 850E-mail: