Original Website Content: How Important Is It to Your Website

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Google has been cracking down on poor quality and duplicate content and spam, and its latest algorithm update, the Penguin is proof that Google will still not go easy of people doing black hat SEO techniques. For the umpteenth time, Google keeps reminding the online masters and content developers to stopping stuffing the World Wide Web with spam and poor and duplicate contents or else face the risk of getting penalised or banned. How important is original content anyway for websites?

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Original Website Content: How Important Is It to Your Website

  1. 1. Original Website Content: How Important Is It to Your WebsiteGoogle has been cracking down on poor quality and duplicate content and spam, and itslatest algorithm update, the Penguin is proof that Google will still not go easy of peopledoing black hat SEO techniques. For the umpteenth time, Google keeps reminding the onlinemasters and content developers to stopping stuffing the World Wide Web with spam andpoor and duplicate contents or else face the risk of getting penalised or banned. Howimportant is original content anyway for websites? www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  2. 2. With search engine results changing constantly and new information always coming in, thereneeds to be new piece of information, which has to be strikingly original. It can be in theform of articles or blog posts, videos, images or even info graphics. This you should considerwhen you design a website or have one created by an expert web design Sydney expert. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  3. 3. Where is the place to post unique content? Where else than on your website or blog? Howoften should you post? Well, as frequently as you can if you do not want to lose your firstpage ranking. If you have new information, you should post it immediately as online usersare always hungry something new. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  4. 4. The could be over 500 million websites on the Internet, so this means there are billions ofbillions of content out there, and there could be millions of million competing in your niche.With such a huge number, you might think you can go away unnoticed if you copyinformation from another website and pass them off on your own site as your own. But no,Google will always continue to police the results for plagiarised (duplicate) content and willnot hesitate to drop rankings of yours and the other websites. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  5. 5. Plagiarism cannot only affect your rankings but also ban your site permanently, and for youract, you can even get other websites in hot water. You should be aware of this if you do notwant to see yours and other’s sites penalised or banned in the search engine rankings. Howcan you avoid this? www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  6. 6. This is quite simple: You should rewrite the content. For instance, you are selling a certainproduct through your online store and there is information about it from your supplier’swebsite. With the information you can get, you should have the effort to rewrite them tocreate a unique content. Do not copy everything into your site. The same thing goes withnews clips, articles and blog posts. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  7. 7. Reword or rewrite: This you should do even if you have two different sites for a samebusiness or niche in two different locations. These sites could contain duplicate content, textand images, right? You have plagiarised yourself by producing duplicate content. Still, Googlecan pick this and penalise both your sites. By rewriting your content, not only you bring in abit of originality into your website, but also can insert your target keywords into your originalcontent. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  8. 8. SEO Sydney specialists should not stand in Google’s mission to provide online usersinformation that are relevant to their search terms and access them to websites that havequality content. Best we can do is not to litter Google and other search engines with toomuch spam and poor quality content. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney

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