Sophie Buchanan, Manager, Campaigns, VicHealth
Social and online media is a vital part of the 21st century communications palette—but one of the real benefits of the technology is often overlooked.
Digital channels offer deeper and more granular information about user engagement than almost any other channel available.
This session will focus on how the (often free) range of analytics and data collection tools available can be used to evaluate impact and sharpen communications across some key social media platforms.
Presentation at the DrugInfo seminar: Leveraging social media, held in Melbourne, Australia, 16 July 2013