

1. Keyword Research
You want to make sure you’re ranking for terms people are actually
searching for and that are likel...
The terms people use in their searches aren’t always
intuitive, which is why this step is so important. Before
you put in ...
B Get the Google
and Yahoo Rank

A. Find competitor keywords via
meta tags, page titles and
if/when they show up in
search...
 To

finish Step #1:

Rule out the keywords with low search volume,
questionable relevancy, and those overly
competitive ...
For the chosen keyword for each page, update
all of the following to include keyword as
much as possible without losing re...
URL
Page Title
Page Title

Meta Description

URL

Headin
All images
can include
alt text
Search engines see something different when
they look at a site than people do. They
disregard images and any flash animat...
Some firms call this “link
building,” but we believe the most
valuable links are more likely to
be gained through methods ...
Think about what you can provide that would be
valuable to your customers and potential customers.
Possible formats:
 Blo...
I hope that was helpful! If you have any questions, contact me
at kristen@austin-copywriter.com. I’m happy to help.
For mo...
Small Business SEO Basics
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Small Business SEO Basics

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Recent Google updates have made it clearer than ever that there's good SEO and bad SEO. Small businesses can't afford to get swept up in the bad! The main things you need to know to do SEO right are actually pretty simple. Check out this presentation on the Basics of SEO for Small Businesses for the details.

For more information on good marketing, check out http://austin-copywriter.com/blog.

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  • If you’re wondering, why not Bing too? Mostly just because it’s a time consuming process and chances are results are similar on Bing as with the two others.
  • Small Business SEO Basics

    1. 1.  1. Keyword Research You want to make sure you’re ranking for terms people are actually searching for and that are likely to bring conversions.  2. Site Optimization Analyze site to ensure menus are intuitive, important pages are easy to find and a clear call to action is present on every page. Use keywords chosen in step #1 to optimize individual pages for higher rankings.  3. Link Encouragement This is the step where SEO really morphs intocontent marketing. Develop a strategy for encouraging other sites to link to yours. The best way to do this is with valuable, shareable content.
    2. 2. The terms people use in their searches aren’t always intuitive, which is why this step is so important. Before you put in the time for step #2 you want to know: The relevant terms with the highest search volume  The terms your analytics show convert the best  How competitive different keywords are  What keywords your competitors are optimizing for  How you currently rank for relevant keywords  How competitors currently rank for relevant keywords  *Extra Perk: What’s learned in keyword research for SEO is useful in content strategy and PPC campaigns, and vice versa.
    3. 3. B Get the Google and Yahoo Rank A. Find competitor keywords via meta tags, page titles and if/when they show up in search research B. Check first 10 Google pages, first 5 on Yahoo to see where each business ranks for each keyword C. Use Google Keyword tool to find out how many searches are performed for each keyword A. List Competitors and their keywords C. Capture Search Volume
    4. 4.  To finish Step #1: Rule out the keywords with low search volume, questionable relevancy, and those overly competitive and focus on those the research shows will get the best results.  To move to Step #2: Choose which pages on the site you want to optimize and pick a relevant keyword optimize each for.
    5. 5. For the chosen keyword for each page, update all of the following to include keyword as much as possible without losing readability: URL Page Title Meta Description All Headings on page On page copy Image alt text
    6. 6. URL Page Title Page Title Meta Description URL Headin All images can include alt text
    7. 7. Search engines see something different when they look at a site than people do. They disregard images and any flash animation, but they see the text and assign some parts of it more importance than others (for example: the title, headings, the url). You want search engines to see your chosen keyword as many times as possible when it scans the page, while keeping each page user-friendly.
    8. 8. Some firms call this “link building,” but we believe the most valuable links are more likely to be gained through methods that encourage others to share your site’s content because it offers value.
    9. 9. Think about what you can provide that would be valuable to your customers and potential customers. Possible formats:  Blogging  Videos  White Papers  Newsletters  Webinars To learn more, check out the Austin Copywriter video series on the Basics of Content Marketing for Small Businesses!
    10. 10. I hope that was helpful! If you have any questions, contact me at kristen@austin-copywriter.com. I’m happy to help. For more great content, check out http://austin-copywriter.com/blog and sign up for regular updates!

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