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Why Personality Matters


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From Tweeting to Facebook - enough hype! Rohit Bhargava, SVP Digital Strategy and Marketing for Ogilvy PR Worldwide and author of Personality not included, presents on how to USE personality to power up your brand.
Despite what you may have heard, blogs won’t save your business, people don’t ignore marketing, and the answer isn’t to give up control. There is a lot of marketing advice out there today, but not all of it is wise. Rohit shares some unexpected lessons on building a successful brand in the social media era based on his career helping over 100 organizations, large and small, to do exactly that.

Interested in more marketing programs and networking? Visit the Austin American Marketing Association website ( for coming events and the AMA blog ( to be a part of the conversation.

Published in: Business, Technology

Why Personality Matters

  1. 1. Why Personality Matters The Untold Secret Of Marketing In the Social Media Era Rohit Bhargava SVP, Strategy + Marketing, Ogilvy PR Author, Personality Not Included Austin AMA Lunch March, 2009
  2. 2. What Is Personality? Unique Authentic Talkable
  3. 3. Wait, Aren’t You Going To Talk About Blogs?
  4. 4. THE FIRST BIG QUESTION: Why is today different from yesterday?
  5. 5. Yesterday …
  6. 6. Today …
  7. 7. Our Acronym Fever … BtoC – BtoB – CtoC – EtoC
  8. 8. The Explicable Rise Of Social Media
  9. 9. Content creation is very easy.
  10. 10. Virtual trust trumps all.
  11. 11. “Social” media can be useful.
  12. 12. Customer service sucks.
  13. 13. The Gallery Of Extremely Bad Social Media Advice
  14. 14. Illustration courtesy of Hugh Macleod of Gaping Void “Getting a blog is the answer.”
  15. 15. Giving up control Sharing “control” “Give up control.”
  16. 16. “Don’t admit you’re marketing.”
  17. 17. “Don’t brand it.”
  18. 18. So … How Do You Use Social Media?
  19. 19. 5 Ways To Use Social Media (that actually work)
  20. 20. 1. Learn to listen actively.
  21. 21. 2. Find your accidental spokespeople.
  22. 22. 3. Save money on advertising.
  23. 23. 4. Use Real Time Communication
  24. 24. IMAGE REMOVED DUE TO LICENSING RESTRICTION 5. Engage instead of counting impressions.
  25. 25. A message from our sponsors: Yes, we can help! 1. Blog: 2. Email: Read our blog: Get the Book: Connect: Username: “rohitbhargava”
  26. 26. Are you ready to see what personality could do for your business? Download An Exclusive Sample Chapter: