Facebook for small business


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a 40 slide presentation from Charlie Gunningham on how to use Facebook in business

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Facebook for small business

  1. 1. Facebook for Small Business<br /><ul><li> SBDC, Aug 2010</li></ul>Charlie Gunningham<br />Manager, reiwa.com<br />
  2. 2. Mark Zuckerberg, Founder, Facebook<br />
  3. 3. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …<br />
  4. 4. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  5. 5. Facebook in Aus _ Facebook: 8mn visitors (+95% p.a.)_ MySpace: 2mn (DOWN)_ Twitter: 1,000,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing <br />
  6. 6. Facebook in the West _ 780,000 have accounts in WA_ half are on EVERY DAY_ more over aged 40 than under 20_ more females than males“having a conversation” … “networking”<br />
  7. 7. So – have a conversation with your mkt- W I I F T - contribute, join in, - have a clear company policy<br />
  8. 8. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others<br />√<br />√<br />
  9. 9.
  10. 10. Facebook PRIVACY_ Settings/Privacy_ set things to FRIENDS_ only friend people you want to- check if you know them, want to know them - put them into LISTS_ BEWARE case of ‘AMBA FRIEND’<br />
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  12. 12. Facebook PRIVACY_ What are your concerns?_ Take Control, esp of your public profile1. LANDING PAGES - using fbml2. USER NAMES – facebook.com/username<br />
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  14. 14.
  15. 15. Facebook EFFECTS_ What % of you are on?_ your friends?_ how many new ppl have u met?_ how are you using it now_ is it replacing email?<br />
  16. 16. Personal Profile Page<br />Keep it personal?<br />Add in business things?<br />… or use it to administer<br />your Biz page and Ads<br />
  17. 17. Personal Profile Page<br />Facebook.com – join<br />Confirmation email<br />Load up info [or not?]<br />ANYTHING entered is<br />Facebook’s property<br />
  18. 18. Personal Profile Page<br />Long portrait pix (e.g. ahc)<br />Add/manage TABS<br />Excellent VIDEO player<br />TAGGING, and being tagged<br />COMMENTING<br />SHARING<br />
  19. 19. 20 mins on News Feed 2 x a day?<br />Checking the conversation<br />Top News / Most Recent<br />Joining in<br />Check on fav pages<br />Add to your page<br />… then turn it OFF!<br />
  20. 20. Friending Policy?<br />As many as poss?<br />Not business?<br />Only if I’ve met them?<br />Only if they’re relevant?<br />Minimal/none at all?<br />All, but put in lists?<br />
  21. 21. Group or Business Page?<br />Groups are for fun, <br />Business pages for biz<br />interactive shop window<br />Your web site within FB<br />www.facebook.com/yourname<br />
  22. 22. www.facebook.com/reiwa<br />
  23. 23. www.facebook.com/aussiehome<br />
  24. 24. Business Page<br />Creator CANNOT be deleted!<br />Adv’g > Pages > Create Page<br />Follow instructions<br />
  25. 25. Business Page<br />INSIGHTS<br />(also gets emailed Mondays)<br />FAV PAGES<br />EVENTS<br />DISCUSSIONS<br />FAN BOX<br />
  26. 26. Business Page<br />Have REASONS<br />WIIFT?<br />What?<br />Who?<br />When?<br />
  27. 27. Linda Davis, real estate selling agent, Ledyard, CT<br />
  28. 28. Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
  29. 29. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!<br />
  30. 30. Business Page<br />INTERACT<br />LANDING PAGE<br />/USERNAME (> 25 likes)<br />ADDING FANS (“likes”)<br />LEARN AS YOU GO<br />
  31. 31. FB Advertising vs Google Adwords<br />(Pay Per Click – PPC)<br />Google ads:<br />Textual<br />Many of them<br />30% don’t notice<br />
  32. 32. FB Advertising vs Google Adwords<br />Facebook ads:<br />Demographic <br />targetting<br />Include image<br />Only 3/page<br />
  33. 33. FACEBOOK Advertising<br />Advertising > Create Ad<br />Write Ad<br />Target Ad<br />Decide how to pay<br />Monitor/Manage<br />
  34. 34. FACEBOOK Advertising<br />CPM<br />CPC<br />CTR<br />
  35. 35. FACEBOOK Advertising<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />27mn+ views ($4000)<br />
  36. 36. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  37. 37. FACEBOOK POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)<br />
  38. 38. Social Media Optimisation<br />Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn & interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  39. 39. Conclusions from today _ what are they - for you?Take-Aways from today _ what are you going to do about this … as of tomorrow?<br />
  40. 40. THANK YOU! - and all the best with social media!- for these slides, contact me…charlie@reiwa.com.au0411 092 669<br />