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Innovabiz Transformational Marketing Blueprint (Lite Verstion)

The Transformational Marketing Blueprint is a comprehensive 12-step journey that provides a systematic framework for marketing - creating and sustaining memorable, remarkable experiences and relationships.

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Innovabiz Transformational Marketing Blueprint (Lite Verstion)

  1. 1. TRANSFORMATIONAL MARKETING BLUEPRINT V 2.01
  2. 2. Our Marketing Principles: .......to my many clients, who have taught me so much about marketing and service. Dr J�rgen Strauss V 2.01 Marketing is the Art and Science of creating and sustaining memorable, remarkable experiences and relationships. Marketing, at its heart, is starting a conversation with someone who could be an ideal, dream customer Let's make marketing human again! Build long-term relationships (not one-night stands). Successful marketing is value-based, long term, two-way relationships. Marketing is basically communicating the right message, effectively, to the right audience, at the right time, in the right place and providing valuable information that transforms that audience. Deliver exceptional value first, then offer them an opportunity to engage with you. No one gets left behind. Our customers are prospects for our competitors! How we keep our customers loyal is purely down to how we look after them. The marketing or customer journey is not linear - keep the relationship vibrant and alive.
  3. 3. Visitor wants to LEARN NURTURING the RELATIONSHIP Visitor wants to START A RELATIONSHIP Visitor wants to BUY My Lighthouse My Target Market - Ideal Dream Customer Their Problem / Need - The Transformation My Message to My Target Market How I Deliver an EXCEPTIONAL EXPERIENCE How I Deliver MORE VALUE How I Orchestrate and Stimulate REFERRALS Scale - Celebrate and Repeat V 2.01 TRANSFORMATIONAL MARKETING BLUEPRINT
  4. 4. 1 - MY LIGHTHOUSE KNOW (Audience) Step One WHY, WHAT AND HOW..... MY LIGHTHOUSE Who are you? Are you aligned with my values, my needs? What do you do? Why? How do you do that? What your (potential) customer wants V 2.01
  5. 5. 1 - MY LIGHTHOUSE KNOW (Audience) Step One WHY, WHAT AND HOW..... MY LIGHTHOUSE Level One - WHO Self-awareness Level Two - WHY Why you do what you do Personal and Business Level Three - WHAT What you do Level Four - HOW How you do what you do Your lighthouse represents your business - it requires 4 levels to be operational, it's essential foundations. For your business to work, your lighthouse must have all 4 levels: V 2.01
  6. 6. 2 - MY IDEAL CLIENT Step Two GETTING REALLY CLEAR ABOUT YOUR TARGET MARKET, WILL CHANGE EVERYTHING MY TARGET IDEAL CLIENT V 2.01 KNOW (Audience) Do I belong here? Am I in the right place? Is this a safe place? Do I feel connected? What your (potential) customer wants
  7. 7. 2 - MY IDEAL CLIENT Step Two GETTING REALLY CLEAR ABOUT YOUR TARGET MARKET, WILL CHANGE EVERYTHING MY TARGET IDEAL CLIENT Clearly define your dream client - WHO Deep understanding of your ideal, dream customer -�this is more than just an "avatar"! Empathy with your ideal client using an Empathy Map Help them achieve their goal, even if they choose not to pay. V 2.01 KNOW (Audience)
  8. 8. Do you get my need, my desire? Do I feel safe? Am I still in the right place? What your (potential) customer wants 3 - THEIR NEED Step Three WHAT'S THE PAIN AND WHAT DO THEY REALLY NEED? THEIR PROBLEM, PAIN OR NEED V 2.01 KNOW (Audience)
  9. 9. 3 - THEIR NEED Step Three WHAT'S THE PAIN AND WHAT DO THEY REALLY NEED? THEIR PROBLEM, PAIN OR NEED My dream client's real pain, problem and need My client's �BEFORE�and�AFTER state What are the�Objections� to reach the�AFTER�state? How does your solution meet the needs and remove the problem Where is your ideal client at now and what's their next step? V 2.01 KNOW (Audience)
  10. 10. 4 - MY MESSAGE Step Four WHAT'S THE TRANSFORMATION - WHAT PROMISE AM I MAKING? MY MESSAGE TO MY TARGET MARKET V 2.01 KNOW (Audience) Do I feel heard? Do I feel understood? Is this what I want? Do I feel safe? What are my next steps? Even if I'm not ready to buy? What your (potential) customer wants
  11. 11. 4 - MY MESSAGE Step Four WHAT'S THE TRANSFORMATION - WHAT PROMISE AM I MAKING? MY MESSAGE TO MY TARGET MARKET The Message Formula Make your message clear, compelling and congruent Methods of delivery Opportunity to learn more, opt-in, take the next step of their journey Now that you've defined your lighthouse and ideal client, there's a simple structure you can follow to build your message. V 2.01 KNOW (Audience)
  12. 12. 5 - WANTS TO LEARN Step Five EARNING ATTENTION FROM MY TARGET MARKET VISITOR WANTS TO LEARN LIKE (Visitors) V 2.01 How do I learn more? Will I still be safe even if I give you my email address Will you be here for me after I give you my email address? How can I get additional information? What's next? What your (potential) customer wants
  13. 13. 5 - WANTS TO LEARN Step Five EARNING ATTENTION FROM MY TARGET MARKET VISITOR WANTS TO LEARN Earn attention by FIRST giving attention Build a connection - or it's just noise! Give value first Opportunity to opt-in, engage, join community, take the next step of their journey Engage in 2-way conversations Modalities LIKE (Visitors) V 2.01
  14. 14. 6 - START A RELATIONSHIP Step Six MY LEADS SYSTEM VISITOR WANTS TO START A RELATIONSHIP V 2.01 LIKE (Visitors) What's next? What can I expect? Where is the information I signed up for? What action do I need to take now? Can I save it for later? What your (potential) customer wants
  15. 15. 6 - START A RELATIONSHIP Step Six MY LEADS SYSTEM VISITOR WANTS TO START A RELATIONSHIP Make it easy to subscribe or sign up for more information Immediate delivery of promised information Personalised, immediate acknowledgement Email follow-up -�Opportunity to leave, engage, join community, take the next step of their journey Engage in 2-way conversations Ask questions, Listen! Answer questions V 2.01 LIKE (Visitors)
  16. 16. 7 - NURTURE THE RELATIONSHIP Step Seven MY NURTURE SYSTEM NURTURE THE RELATIONSHIP V 2.01 LIKE (Visitors) More valuable information Be heard, feel understood Feel nurtured, taken care of, respected Opportunity to "try it out".... What your (potential) customer wants
  17. 17. 7 - NURTURE THE RELATIONSHIP Step Seven MY NURTURE SYSTEM NURTURE THE RELATIONSHIP Customised, ongoing communication Further information Opportunity to leave, engage, join community, take the next step of their journey Engage in two-way conversations Modalities! V 2.01 LIKE (Visitors)
  18. 18. 8 - WANTS TO BUY Step Eight MY SALES CONVERSION STRATEGY VISITOR WANTS TO BUY V 2.01 LIKE (Visitors) Easy to buy, pleasant experience Certainty that I've made the right decision Feel nurtured, take care of, respected Know what to expect, next steps What your (potential) customer wants
  19. 19. 8 - WANTS TO BUY Step Eight MY SALES CONVERSION STRATEGY VISITOR WANTS TO BUY V 2.01 LIKE (Visitors) The buying choice - buy from you, from them or not buy Make it easy to buy Immediate confirmation of purchases Cart Abandonment - No one forgets! Re-inforce and congratulate the decision
  20. 20. 9 - THE EXCEPTIONAL EXPERIENCE Step Nine DELIVER YOUR PROMISE - ALWAYS HOW I DELIVER AN EXCEPTIONAL EXPERIENCE V 2.01 TRUST (Customers) Certainty that I've made the right decision Access and accountability An awesome, exceptional experience What your customer wants
  21. 21. 9 - THE EXCEPTIONAL EXPERIENCE Step Nine DELIVER YOUR PROMISE - ALWAYS HOW I DELIVER AN EXCEPTIONAL EXPERIENCE V 2.01 TRUST (Customers) Reinforce and congratulate the decision Outstanding onboarding Accountability and Access Outstanding Customer Service Customer Experience Management (system)
  22. 22. 10 - DELIVER MORE VALUE Step Ten PARTNER WITH CUSTOMERS FOR LONG TERM SUCCESS HOW I DELIVER MORE VALUE V 2.01 TRUST (Customers) Be heard, be understood, contribute to your business Feel nurtured, taken care of, respected Access and accountability Preferrential treatment (existing customer bonus) What your customer wants
  23. 23. 10 - DELIVER MORE VALUE Step Ten PARTNER WITH CUSTOMERS FOR LONG TERM SUCCESS HOW I DELIVER MORE VALUE V 2.01 TRUST (Customers) Opportunities to partner Exceptional value -�Be obsessively committed to their success Seek feeedback Additional products and services - First look, first opportunity Nurturing existing, current customers vs attracting new customers
  24. 24. 11 - EARNING REFERRALS Step Eleven BUILD A TRIBE OF RAVING FANS AND A COMMUNITY HOW I ORCHESTRATE AND STIMULATE REFERRALS V 2.01 TRUST (Customers) Your business sustainable and successful - keep being there for me More great people in our community What your customer wants
  25. 25. 11 - EARNING REFERRALS Step Eleven BUILD A TRIBE OF RAVING FANS AND A COMMUNITY HOW I ORCHESTRATE AND STIMULATE REFERRALS V 2.01 TRUST (Customers) Referral mindset and system GIVE referrals Ask for referrals and reviews and testimonials Partnering opportunities Networking - provide introductions
  26. 26. 12 - MASTERY Step Twelve SCALE AND AUTOMATE AND IMPROVE MASTERY - CELEBRATE AND REPEAT V 2.01 TRUST (Customers) Your business sustainable and successful - keep being there for me Efficiency gains - what can you teach me Time gains, as well as continued access and accountability as you scale What your customer wants
  27. 27. 12 - MASTERY Step Twelve SCALE AND AUTOMATE AND IMPROVE MASTERY - CELEBRATE AND REPEAT V 2.01 TRUST (Customers) Celebrations Operations and Scale Keep it personal The focus now
  28. 28. Visitor wants to LEARN NURTURING the RELATIONSHIP Visitor wants to START A RELATIONSHIP Visitor wants to BUY My Lighthouse My Target Market - Ideal Dream Customer Their Problem / Need - The Transformation My Message to My Target Market How I Deliver an EXCEPTIONAL EXPERIENCE How I Deliver MORE VALUE How I Orchestrate and Stimulate REFERRALS Scale - Celebrate and Repeat V 2.01 TRANSFORMATIONAL MARKETING BLUEPRINT
  29. 29. V 2.01 Further Resources: Innovabiz Website InnovaBuzz Podcast Tales of Marketing Transformation Show More FREE and to-buy Information� FREE - Marketing Master Mini-Class

The Transformational Marketing Blueprint is a comprehensive 12-step journey that provides a systematic framework for marketing - creating and sustaining memorable, remarkable experiences and relationships.

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