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Présentation entreprise LOEWE

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Présentation entreprise LOEWE

  1. 1. Casa de modas española de lujo Conocida por ser una de las mejores productores de artículos de cuero
  2. 2. 1 ) Historia de la empresa 2 ) Productos destacados A. Marroquinería: bolsos B. Modas C. Perfumes 3 ) El éxito de la marca
  3. 3. Historia • 1846 : Preparación de 2 matrimonios reales : Majestad Isabelle II de Bourbon con Duque De Cádiz y de la infanta Maria-Luisa Fernanda con Duque de Montpensier. Apertura de un taller de cuero por artesanos madrileños. • 1872 : Llegada de Enrique Roessberg Loewe en la tienda como asociado. • 1905 : Loewe recibe el título de « Proveedor Funcionario de la Casa Real ».
  4. 4. Asociación Enrique Loewe Roessberg – Artesanos Madrileños Enrique Loewe : rigor, método y creaciones elegantes. España : creatividad y destreza inimitable en materia de cuero.  Impulsa la marca a convertirse en una referencia de lujo artesanal
  5. 5. Enrique Loewe Lynch (último representante de la familia, bisnieto del fundador de la firma)
  6. 6. Adquisición por LVMH Louis Vuitton-Möet Hennessy (LVMH) 1996 : el grupo de lujo líder mundial adquiere Loewe después de un acuerdo internacional de distribución que primero llamó en 1985.  Facilita la expansión mundial y protege la sociedad para el futuro.
  7. 7. Anagrama Juego de espejos (=miroir) entre 4 “L” barrocas. Hoy, el Anagrama se usa en metal a modo de elemento gráfico en la colección de joyería llamada Anagrama en su honor.
  8. 8. PRODUCTOS DESTACADOS
  9. 9. Bolsos 1945 : Pérez de Rozas (diseñador) crea modelos de bolsos boxcalf « Amazona » que pronto se harán grandes clásicos. Cuando LOEWE presentó el bolso « Amazona » por primera vez (1975) fue un paso revolucionario. Pedazos de cuero = pièces de cuir
  10. 10. Modas Loewe presenta su primera colección de ropas por las mujeres en los años 70. La ropa masculino verá la luz sólo en 1983.
  11. 11. Nueva colección Leather Icons 2013. Esta elegante colección sigue creciendo con nuevas prendas diseñadas para adaptarse a cualquier guardarropa y estilo y sentar bien a todos.
  12. 12. Perfumes Después de tener inviste en la moda, Loewe se lanza en la perfumería. Después de haber imaginado el perfume " L Loewe " en 1972, la marca lanza la fragancia para hombre " Loewe Loewe " dos años más tarde.
  13. 13. Un estilo próximo del alma española. Loewe ofrece una gama equilibrada de fragancias pero sobre todo conserva su estilo. Elegancia, nobleza de las materias primas y la sencillez de las líneas son las características de la marca.
  14. 14. El éxito de la marca
  15. 15. Fabricación a la mano Cada detalle de la fabricación de las alpargatas de Loewe ha sido mimado. Más de 12 personas han puesto sus manos al servicio de cada par.
  16. 16. Utilización de celebridades Los valores como la pasión, la autenticidad y la excelencia son presentados por Penélope Cruz. Es la imagen de marca de Loewe desde enero de 2013.
  17. 17. Escaparates coloreados
  18. 18. La exportación de sus productos Después de España, Loewe se va a la conquista de la gente en 1963. La primera tienda es implantada en Londres. Después de Europa, Loewe persigue su expansión en Japón en 1973.
  19. 19. • http://www.lvmh.fr/le-groupe/les-societes-et-les-marques/parfums-cosmetiques/perfumesloewe • http://www.loewe.com/eu_en/careers/ • http://fr.wikipedia.org/wiki/Loewe_(marque_de_pr%C3%AAt-%C3%A0-porter) • http://www.lvmh.fr/le-groupe/les-societes-et-les-marques/mode-maroquinerie/loewe • http://www.embelezzia.com/moda/bolsos-loewe-coleccion-navidad-2008 • http://www.loewe.com/international/foundation.html • http://www.galaxiaprofunda.com/diseno-grafico/diseno-corporativo/historia-de-la-marcaloewe/

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