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Does branding still matter in the digital world? Branding is the way a business is recognised and perceived. So as we all now trade in a global market, yes branding does still matter in the digital world. You could argue that strong branding is even more important, it’s just different. Big business does branding successfully offline and most but not all achieve strong recognised brands in the digital world. The Internet is full of businesses of all shapes and sizes doing branding well and benefiting from it.