Branding

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Does branding still matter in the digital world? Branding is the way a business is recognised and perceived. So as we all now trade in a global market, yes branding does still matter in the digital world. You could argue that strong branding is even more important, it’s just different. Big business does branding successfully offline and most but not all achieve strong recognised brands in the digital world. The Internet is full of businesses of all shapes and sizes doing branding well and benefiting from it.

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Branding

  1. 1. Does branding still matter in the digital world?
  2. 2. Branding is the way a business is recognised & perceived
  3. 3. The mainelements ofbranding…..
  4. 4. Your Business name Your business personalityYour logo, including size, Your business valuescolours & position Your business storyYour strap line Your expertise &Your chosen typeface experienceWhat your business A promisestands for
  5. 5. and…..
  6. 6. The way you are differentA set of expectationsHow you communicate with your customersYour exclusive benefitsCustomer experienceAn impression
  7. 7. What your brandstands for… asubjective view
  8. 8. Your brand is more than a logo…It represents your business ethics, personality,values & your storyTo create a strong brand ask …..
  9. 9. Why did you set up your How do you want to bebusiness perceived?Your story? What will your customersHow are you different? say …..What inspired you? Communicate channels?What do you feelpassionate about?How do you want yourcustomers to feel?
  10. 10. “A consistent & well designed brand will position your business firmly & strongly in your market place……” Think Richard Branson, Steve Jobs and Anita Roddick….For each of these their businesses is very muchreflected in their personalities, values & visions
  11. 11. And in…..
  12. 12. What they sellHow they represent their valuesThe way they talkThe way they sellThe story they tell about their business & theirvision for itThe communications channels they useTheir social responsibilityTheir ethics & values
  13. 13. “A strong brand delivers a message clearly,connects clients and customers. It motivates thebuyer, builds business and brand loyalty. It touchesthe way people feel about products and services. “
  14. 14. Top Branding Tips…..
  15. 15. Be consistentStand for somethingWho are your customers? Keep them in mindMake your brand relevant to your business & yourcustomersKeep your logo & brand images simple – makesreproduction cheaper & easierDesigns for social networks, printed material, websiteReview regularly – time for a refresh?
  16. 16. Summitup Marketing blog.summitup.co.ukWomen’s Business Club blog bridlington.net 07947 779542 ann@summitup.co.uk Linkedin FacebookTwitter – summitup market

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