What is the point of the networks? Which ones to use?
What you can expect to achieve…..Increased profile online & links to your web siteLink with & generate leads from a wider areaTrack what people are saying about your brandConnect and engage with current & prospectsCreate a community around your businessDemonstrate your expertise including blog articlesand…Monitor & collect customer comments & reviews
What do you want to achieve?Spread the wordGain testimonialsCommunicate with customersFind out what’s going on in your industryCustomer careTo demonstrate your expertiseRecruit staffResearch new marketsGenerate leads
Use social networking to boost yourother marketing, PR & advertisingFor example - New product?Tweet about your new product at different timesand days (use different wording)Announce with an offer on Facebook.
Have a consistent theme…If you build social networking into your existing marketing this becomes easier
A consistent themeA 100% profile is the most importantIn your profile link to your web pages, blog, LinkedInprofile, U tube account etc.Which images to use in your profile- right sizeKeep image or logo/badge the same across thenetworks – be easy to findKeep your social network name the same – be easyto find
A consistent themeHow much time should you spend ?Keep profile pages up to date – use your diary- new services,achievementsWhat to tweet & post?Based on what you want to achieve….News, events, training programmes, blog articles, reviews,Real time tweets – conferences etc, what you are reading,what you are attending, press release, pictures, re-tweet,thank followers and friends
Social networking best practiceVery important if…..You work for someone elseEmploy an outside agency to tweet and post for youUse a staff member to tweet and postBest practice
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