Professional copy writing is often discounted by small businesses in favour of writing copy in house, often from different contributors. Doing this usually leads to disjointed text that doesn’t flow or engage readers. There are so many benefits to using a professional copywriting that the advantages of doing this far out way any fees involved.
A professional copywriter will be able to write copy for your web site, blogs, marketing literature, ads and direct mail letters. On and offline you have just seconds to grab the attention of your audience, by using a professional copywriter you will increase response rates.
Professional copywriting makes the difference between:
Web site visitors leaving your site without signing up to your mailing list or interacting with your web site in any way
Direct mail going straight into the bin