12reasonsyouneedacopywriter

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Professional copy writing is often discounted by small businesses in favour of writing copy in house, often from different contributors. Doing this usually leads to disjointed text that doesn’t flow or engage readers. There are so many benefits to using a professional copywriting that the advantages of doing this far out way any fees involved.
A professional copywriter will be able to write copy for your web site, blogs, marketing literature, ads and direct mail letters. On and offline you have just seconds to grab the attention of your audience, by using a professional copywriter you will increase response rates.
Professional copywriting makes the difference between:
 Web site visitors leaving your site without signing up to your mailing list or interacting with your web site in any way
 Direct mail going straight into the bin
 Ads disregarded

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12reasonsyouneedacopywriter

  1. 1. 1.To save time so you can concentrateon what you are good at…Running your business!
  2. 2. A professionalcopywriterunderstands thewords that sell …..2.
  3. 3. 3.A professional copywriterwill write in the right toneof voice for your audience
  4. 4. Showcase yourproducts & services intheir very best light..…4.
  5. 5. 5.Understand and sell the benefits ofyour products and services…..
  6. 6. Simplify complexinformation…..6.
  7. 7. 7.Add an outside perspective…..something that is difficult to do onthe inside!
  8. 8. Research and includethe words youraudience use in onlinesearches…..8.
  9. 9. Increase the response ratefrom direct mail campaigns9.
  10. 10. Add an extra littletouch of somethingspecial!10.
  11. 11. 11.Produce enticing offersand punchy news stories
  12. 12. Use words to bringyour products andservices to life so yourcopy is interesting,readable & grabsattention12.
  13. 13. Like a quote?More on copywriting
  14. 14. Summitup Marketingblog.summitup.co.uk07947 779542ann@summitup.co.ukLinkedinTwitter

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