20091212 Ebusiness Long Tail Concept In Hospitality

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How to implement the long tail concept to the hospitality world ?

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20091212 Ebusiness Long Tail Concept In Hospitality

  1. 1. Luxury Boutique hôtel<br />Long tail concept<br />
  2. 2. Concept of the Hotel<br />Luxury boutique hotel in the cyclades<br />Architecture Interior and lightning<br />Plaisance <br />Sailing<br />
  3. 3. Multiple niches of customer<br />Luxury Boutique Hotel<br />Sailing boat owner<br />Photographer<br />Honeymoon<br />Culture<br />
  4. 4. Choice of Distribution channels<br />Small distibutorsdedicated to eachkind of niches …<br />For instance : Luxury Explorer, Grace Hotels, Unlike Magazine, Mr. And Ms Smith, My boutique hotel, Tablet hotels<br />Instead of traditionnal distribution channels for mass tourism<br />
  5. 5. Interest of implementing a long tail concept<br />for the Hôtel<br />To target the right customers<br />More visibility<br />Reduce the commision of distribution costs<br />For ourcustomers : <br />Exclusivity , <br />Find the right place according to theirneeds<br />For the distribution channels<br />A new hotelwhich suite to theircustomers<br />A new source of revenue<br />

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