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Metadata
in cross-channel ecosystems
Adam Ungstad
EuroIA 2013
what is metadata?
metadata is information about
information objects
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
what is an information object?
metadata is information about
information objects
3TYPES OF METADATA
3TYPES OF METADATA
• Administrative Metadata
Used to manage information objects
3TYPES OF METADATA
• Administrative Metadata
Used to manage information objects
• Descriptive Metadata
Used to discover and identify information objects
3TYPES OF METADATA
• Administrative Metadata
Used to manage information objects
• Descriptive Metadata
Used to discover and identify information objects
• Structural Metadata
Used to structure and exchange information objects
CROSS-CHANNEL
ECOSYSTEMS
ecosystems
communities of interacting organisms and their environment
ecosystems
communities of interacting organisms and their environment
ecosystems
communities of interacting organisms and their environment
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channel
One or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channel
One or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channel
One or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
multi-channel
One or more channels to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
cross-channel
must use more than one channel to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
cross-channel
must use more than one channel to complete objective
PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP
cross-channel
must use more than one channel to complete objective
In order to use more than
one channel we must
exchange information.
HOW DO WE EXCHANGE
INFORMATION?
Excuse me, do you know
where platform 15 is?
Désolé, je ne vis pas ici,
juste de passage. Je ne
parle pas anglais. Qu'est-
ce que vous cherchez?
Common
Language
Common
Language
Common
Language
Common
Language
Common
Language
Common
Language
Organization 1
Organization 2
Organization 3
Organization 4
XML
Organization 1
Organization 2
Organization 3
Organization 4
OASIS
Organization 1
Organization 2
Organization 3
Organization 4
GOOD
RELATIONS
Organization 1
Organization 2
Organization 3
Organization 4
RDF
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 2
Organization 3
Organization 4
Lexicon
the words and phrases used in
an information exchange
Lexicon
the words and phrases used in
an information exchange
Semantics
The meaning of the words and
phrases used
Lexicon
the words and phrases used in
an information exchange
Semantics
The meaning of the words and
phrases used
Syntax
How information is expressed
How do we document
Lexicon, Semantics,
and Syntax?
Data Standards
define how data is captured and exchanged
Data Standards
define how data is captured and exchanged
Controlled Vocabulary
defines semantics and syntax of words used in a domain
Data Standards
define how data is captured and exchanged
Controlled Vocabulary
defines semantics and syntax of words used in a domain
Thesauri
preferred terms, hierarchy and associative relationships
Data Standards
define how data is captured and exchanged
Controlled Vocabulary
defines semantics and syntax of words used in a domain
Thesauri
preferred terms, hierarchy and associative relationships
Taxonomy
classes, structure and hierarchy
Data Standards
define how data is captured and exchanged
Controlled Vocabulary
defines semantics and syntax of words used in a domain
Thesauri
preferred terms, hierarchy and associative relationships
Taxonomy
classes, structure and hierarchy
Ontology
domain representation, complex relationships
Organization 1
Organization 2
Organization 3
Organization 4
Mental Model
End Users
Mental Model
LINKED OPEN DATA
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 2
Organization 3
Organization 4
WEB OF DATA
Google Images
Google Images
DBPedia
Google Images
DBPedia
Gracenote
Google Images
DBPedia
Gracenote
Concerts
Google Images
DBPedia
Gracenote
Concerts
DBPedia
Google Images
DBPedia
Gracenote
Concerts
DBPedia
Search Logs
DBPedia
SO WHERE DO WE START?
Organization 1
Organization 2
Organization 3
Organization 4
Organization 1
Organization 1
1. Link metadata to
Return On Investment (ROI)
Organization 1
“If I invest in this metadata
thing, what’s it going to
do for me?”
Organization 1
Show how metadata enables:
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
•Consistency in User Interfaces
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
•Consistency in User Interfaces
•Fewer errors and less re-work... happier users!
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
•Consistency in User Interfaces
•Fewer errors and less re-work... happier users!
•Rights management:Access, Security and Usage
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
•Consistency in User Interfaces
•Fewer errors and less re-work... happier users!
•Rights management:Access, Security and Usage
•Persistence, findability & re-use in an enterprise
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
•Consistency in User Interfaces
•Fewer errors and less re-work... happier users!
•Rights management:Access, Security and Usage
•Persistence, findability & re-use in an enterprise
•Improved productivity and collaboration
Organization 1
Show how metadata enables:
•Publishing across platforms (portals & intranets)
•New products from new data
•Content Strategy & Responsive Design
•Consistency in User Interfaces
•Fewer errors and less re-work... happier users!
•Rights management:Access, Security and Usage
•Persistence, findability & re-use in an enterprise
•Improved productivity and collaboration
Link metadata to other projects!
Organization 1
“OK lets do it.
Now what?”
Organization 1
2. Define your data
Organization 1
Defining your data:
Organization 1
Defining your data:
•Choose the right project
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
•Use existing standards
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
•Use existing standards
•Use combinations of existing standards
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
•Use existing standards
•Use combinations of existing standards
•Document the work you’ve done
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
•Use existing standards
•Use combinations of existing standards
•Document the work you’ve done
•Bake it into organizational policy
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
•Use existing standards
•Use combinations of existing standards
•Document the work you’ve done
•Bake it into organizational policy
•Small wins lead to big wins
Organization 1
Defining your data:
•Choose the right project
•Define what you need to define
•Get the right people involved
•Iterate, iterate, iterate
•Use existing standards
•Use combinations of existing standards
•Document the work you’ve done
•Bake it into organizational policy
•Small wins lead to big wins
You have to start somewhere!
Organization 1
“Now we know what we have.
So what do we do with it?”
Organization 1
3. Build the infrastructure
Organization 1
Building the infrastructure:
Organization 1
Building the infrastructure:
•Choose the right project
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
•Identify existing & proposed data exchanges
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
•Identify existing & proposed data exchanges
•Map differences between data sets
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
•Identify existing & proposed data exchanges
•Map differences between data sets
•Create machine readable XML schema based on
definitions you’ve created
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
•Identify existing & proposed data exchanges
•Map differences between data sets
•Create machine readable XML schema based on
definitions you’ve created
•Talk about what you are doing
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
•Identify existing & proposed data exchanges
•Map differences between data sets
•Create machine readable XML schema based on
definitions you’ve created
•Talk about what you are doing
•Show what you did
Organization 1
Building the infrastructure:
•Choose the right project
•Find partners in & outside the organization
•Identify existing & proposed data exchanges
•Map differences between data sets
•Create machine readable XML schema based on
definitions you’ve created
•Talk about what you are doing
•Show what you did
Rome wasn’t built in a day!
Organization 1
4. Enjoy the journey.
Organization 1
4. Enjoy the journey.
Have Fun!
Organization 1
Thank you!
@AdamUngstad
www.ungstad.com

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EuroIA 2013: Metadata in Cross-Channel Ecosystems