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Estrategias creativas en Instagram e Instagram Ads

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Ponencia para Congreso Web 2017, por Elena Charameli y Alex Serrano. Selección de las mejores creatividades que podemos aplicar para Instagram gracias a las novedades que incorpora y a muchas aplicaciones originales. Además los mejores tipos de anuncios que podemos usar en Instagram Ads para convertir más y cumplir tus objetivos.

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Estrategias creativas en Instagram e Instagram Ads

  1. 1. ESTRATEGIAS CREATIVAS EN INSTAGRAM E INSTAGRAM ADS @echarameli @alexserramar
  2. 2. ESTRATEGIAS CREATIVAS EN INSTAGRAM E INSTAGRAM ADS @echarameli @alexserramar
  3. 3. CAPTACIÓN Y CRECIMIENTO DE LA COMUNIDAD01
  4. 4. Entonces, ¿cómo podemos conseguir seguidores? FREE
  5. 5. de los usuarios de Instagram sigue al menos a una Marca 50%
  6. 6. ¿Cómo conseguimos captar seguidores y mantenerlos? ¿Cómo aumentamos seguidores? ¿Cómo conseguimos llamar la atención y que nos vean más?
  7. 7. CRECIMIENTO ALCANCE RETENCIÓN
  8. 8. ALCANCE POST HASHTAGS INTERACCIONES TAGS
  9. 9. TESTEO ANALIZA CONCLUYE HASHTAGS CON + ENGAGEMENT ANALIZA Y CAMBIA RELACIONADOS DESTACADOS OTRAS PUBLICACIONES HAZ QUE TE CONOZCAN USUARIOS TEN TU PERFIL PREPARADO HAZ QUE TE DESCUBRAN FOMENTA QUE TE ETIQUETEN CRECIMIENTO EXPONENCIAL POST HASHTAGS INTERACCIONES TAGS
  10. 10. RETENCIÓN CONTENIDO CALIDAD GRID
  11. 11. LO QUE LE GUSTA A LOS USUARIOS ANALIZA LO QUE FUNCIONA PREGUNTA ABIERTAMENTE IMÁGENES EN ALTA CALIDAD LO PRINCIPAL EN EL CENTRO VIDEOS EN ALTA CALIDAD CONTENIDO CALIDAD GRID VISUAL COHERENTE ATRACTIVO CONTENIDO CALIDAD GRID
  12. 12. ¿GRID VISUAL?
  13. 13. Potencia tu marca, haz branding Crea tu propio hashtag emoji
  14. 14. Haz concursos MENCIONA A UN AMIGO CON EL QUE… EN LAS STORIES “EL FACTOR TIEMPO” CÓMO ESTAR EN DESTACADOS MENCIONA A UN AMIGO + SEGUIR CONCURSOS CON REPOST/REGRAM
  15. 15. LIMITACIÓN POR FORMATO  Historias  Vídeos  Imágenes 02
  16. 16. Historias con... Vídeos Rewind Secuencia Boomerang Ubicaciones Live Hashtags
  17. 17. Vídeos en Stories = tutorial
  18. 18. Storie por ubicación
  19. 19. s Storie de hashtag
  20. 20. Rewind
  21. 21. Vídeos Cinemagraphs Hyperlapse Slow Motion
  22. 22. A veces con muy poco se puede decir mucho… Hyperlapse
  23. 23. Cinemagraph Cinemagraph Pro for iOS
  24. 24. Imágenes Carrusel Layouts Instagrid Panorámica
  25. 25. InstaWide Panorámicas Panoragram
  26. 26. GRID InstaGrid Insta Grid Post
  27. 27. PRESENTA UN PRODUCTO EN VARIOS FORMATOS
  28. 28. GRID
  29. 29. VIDEO STORIES
  30. 30. CARRUSEL
  31. 31. IDEAS CREATIVAS CON TAGS 03
  32. 32. Campañas con TAGS
  33. 33. Stories recordatorios Con TAGS
  34. 34. Storytelling con TAGS Netflix @tylerdownphotogrop hy @itsmehannahbaker @bryce_money2 3 @alex.standall 13ReasonWhy
  35. 35. TRÁFICO WEB Y VENTA EN INSTAGRAM04
  36. 36. LA TIERRA PROMETIDA ¿INSTAGRAM SHOPPING?
  37. 37. VENDER EN INSTAGRAM TRÁFICO WEB VENTA SEMIDIRECTA ECOMMERCE APPS 3os
  38. 38. TRÁFICO WEB ORGÁNICO: IGLINK.COM y LINKMY.PHOTOS
  39. 39. CUENTAS VERIFICADAS CUENTAS SIN VERIFICAR UNIDAS CON FACEBOOK TRÁFICO WEB ORGÁNICO: INSTAGRAM STORIES
  40. 40. MINI HACK: Storie con enlace + Call to action + DESLIZA HACIA ARRIBA
  41. 41. ¿PODEMOS VENDER DE UNA FORMA MÁS DIRECTA?
  42. 42. LINK DE REGISTRO BIO PUBLICACIÓN DE PRODUCTO COMENTARIO #SOLD CORREO CON LA FACTURA SOLDSIE
  43. 43. APP IOS PUBLICACIÓN DE PRODUCTO CAPTURA PANTALLA NOTIFICACIÓN PUSH COMPRA DIRECTA LIKETOKNOW.IT
  44. 44. LINK EN LA BIO TIENDA EN LIKE2BUY ELIGE EL PRODUCTO COMPRA LIKE2BUY
  45. 45. AUMENTO DE INTERACCIONES 05
  46. 46. Sube la imagen perfecta Bajo brillo vs alto brillo Color rojo vs color azul Color dominante vs múltiples colores Saturación media vs baja Mix de texturas vs textura suave
  47. 47. Sube la imagen perfecta Bajo brillo vs alto brillo Color rojo vs color azul Color dominante vs múltiples colores Saturación media vs baja Mix de texturas vs textura suave
  48. 48. Genera expectativa de tus Contenidos desde Stories Fidelizas a los fans Generas curiosidad a los nuevos
  49. 49. Oculta los HASHTAGS
  50. 50. Oculta los HASHTAGS […]
  51. 51. Paso 1 -Bloc de notas o similar. -Escribir: . . . . . Listado de hashtags Paso 2 Publica en Instagram. Paso 3 Copia y pega la nota en el comentario. Oculta los HASHTAGS
  52. 52. ¿Es el rey también en esta red social? KPI=visualizaciones 1 visualización=3” El vídeo en Instagram
  53. 53. ¿IMÁGENES O VIDEOS? ¿QUÉ GENERA MÁS INTERACCIONES? IMÁGENES +42% INTERACCIONES IMÁGENES +4X INTERACCIONES IMÁGENES +242% INTERACCIONES
  54. 54. Promoción cruzada Facebook/Instagram Hasta un 23% más de interacciones
  55. 55. Incita al doble click Con debates y empatía “Haz doble like si crees que el Madrid va a ganar la Champion” “Like si eres más de Perros que de Gatos” “Doble Like si piensas que Donald Trump es un ovni en el cuerpo de un simpson”
  56. 56. Doble click usando el ZOOM  ESCONDE PALABRAS + REGALO AL QUE ADIVINE LA FRASE  ESCONDE CÓDIGOS CANJEABLES SOLO EN 24 HORAS
  57. 57. Doble click usando el ZOOM  ESCONDE PALABRAS + REGALO AL QUE ADIVINE LA FRASE  ESCONDE CÓDIGOS CANJEABLES SOLO EN 24 HORAS
  58. 58. Utiliza, analiza, cambia HASHTAGS TagsforLikes Mentionmapp
  59. 59. ¡ATENCIÓN! #FOODPOR N*Estas imágenes pueden herir tu sensibilidad si no has desayunado
  60. 60. Estudiodecasosrealescon
  61. 61. 12030 seguidores 51 Publicaciones MEDIA INTERACCIONES POR PUBLICACIÓN: 313 MEJORES PUBLICACIONES FOTAZAS DE HAMBURGUESAS
  62. 62. 12030 seguidores 51 Publicaciones MEDIA INTERACCIONES POR PUBLICACIÓN: 313 PEORES PUBLICACIONES CARTELES DE CONCIERTOS FOTOS DE PERSONAS NO MUESTRAN HAMBURGUESAS DÍAS TODOS POR IGUAL HORAS 13H / 20H
  63. 63. 3250 seguidores 26 publicaciones MEJORES PUBLICACIONES REPOST Y FOTAZAS DE HAMBURGUESAS MEDIA INTERACCIONES POR PUBLICACIÓN: 74
  64. 64. PEORES PUBLICACIONES VIDEO FOTOS SIN HAMBURGUESAS FOTOS MALA CALIDAD DÍAS LUNES Y VIERNES HORAS 13H / 19H 3250 seguidores 26 publicaciones MEDIA INTERACCIONES POR PUBLICACIÓN: 74
  65. 65. 62567 seguidores 59 publicaciones MEJORES PUBLICACIONES FOTAZAS DE HAMBURGUESAS MEDIA INTERACCIONES POR PUBLICACIÓN: 733
  66. 66. PEORES PUBLICACIONES SIN HAMBURGUESAS DÍAS LUNES / VIERNES / DOMINGOS HORAS 13H / 20H 62567 seguidores 59 publicaciones MEDIA INTERACCIONES POR PUBLICACIÓN: 733
  67. 67. ¿A qué esperas para hacerlo tú? Analiza a tu competencia Analiza tus resultados Es rápido Optimiza tu estrategia
  68. 68. CONVERSIONES EN INSTAGRAM ADS 06
  69. 69. Testea ubicaciones Historias Feed
  70. 70. Planifica 1 Campaña en 2 fases 1º PROBLEMA 2º SOLUCIÓN Expectativa curiosidad
  71. 71. Provoca Secuencia con la primera imagen girada para llamar la atención Wow!!Blancaya tienelasnuevas…
  72. 72. Provoca Secuencia con la primera imagen girada para llamar la atención
  73. 73. Testea nichos de mercado con micro-presupuestos Y luego reinvierte en las audiencias más rentables
  74. 74. 1º Usa leads magnet 2º Remarketing 3º
  75. 75. “Neurosegmentación con CLUEP”
  76. 76. Y para terminar, unos datos…
  77. 77. Más de 700 M de usuarios activos y Más de 95 millones de fotografías 8 millones de empresas La mayoría de los usuarios 18-29 años Es la red social + importante para el 32% de los adolescentes En Marzo ‘17, 120 millones de usuarios mostraron interés por algún anuncio
  78. 78. Deberes para el lunes: Aportar valor con creatividad No SPAM Necesidades del usuario Valores positivos
  79. 79. ¡Gracias!

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