iF & Grey Goose ...
Co-branded cocktail events with Grey Goose Vodka (Bacardi) in the upscale Beijing night club
iF & Peugeot ...
iF Juice supports Peugeot China’s unique advertising campaign “Be open to all your senses”.
The campaign features visually handicapped photographers of 1+1 Beijing, with whom iF juice
jointly explored the sensory themes “smells” and “tastes” in a blind juicing event. The iF brand
will be visible together with the Peugeot brand in nation-wide media channels in China over
summer and autumn 2009.
See our own teaser on the iF Juice Channel.
iF & P1 ...
The online social network P1 and iF Juice started a co-branded marketing & sales campaign to
create revenue and brand awareness. P1‘s member community comprises affluent young
Chinese, who are very aspirational and receptive to life-style products and trends like iF Juice.
iF Juice is marketed through banners, articles and an own website in the network.
iF & the world wide web ...
Online marketing has become a necessity for brand communication today. iF Juice built up its
online presence targeted towards specific customer groups.
iF & events
Experience iF with all your senses. We get in direct customer contact through events and tasting.
iF & press
Being visible and getting noticed by the public is being supported by the continuous work with
national and international publications through our iF marketing.
Some of our placements:
China Daily, Food & Wine, Parents Magazine, New Cousine China, That´s Beijing, City Weekend,
Timeout (Chinese & English), Woman China, Elle China, Sports Beijing, Euro am Sonntag (GER),
The Examiner (US)
iF & clients
“iF Juice is a unique supplier to Beijing as well as mainland China and delivers an every day
5-star culinary experience which we couldn't do better ourselves.”
Director of Food & Beverage
The Peninsula Beijing