iF Sales & Marketing Activities 2009

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Consumer retail in China: innovative ways to stand out from the crowd

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iF Sales & Marketing Activities 2009

  1. 1. iF & Grey Goose ... Co-branded cocktail events with Grey Goose Vodka (Bacardi) in the upscale Beijing night club Block 8.
  2. 2. iF & Peugeot ... iF Juice supports Peugeot China’s unique advertising campaign “Be open to all your senses”. The campaign features visually handicapped photographers of 1+1 Beijing, with whom iF juice jointly explored the sensory themes “smells” and “tastes” in a blind juicing event. The iF brand will be visible together with the Peugeot brand in nation-wide media channels in China over summer and autumn 2009. See our own teaser on the iF Juice Channel.
  3. 3. iF & P1 ... The online social network P1 and iF Juice started a co-branded marketing & sales campaign to create revenue and brand awareness. P1‘s member community comprises affluent young Chinese, who are very aspirational and receptive to life-style products and trends like iF Juice. iF Juice is marketed through banners, articles and an own website in the network.
  4. 4. iF & the world wide web ... Online marketing has become a necessity for brand communication today. iF Juice built up its online presence targeted towards specific customer groups.
  5. 5. iF & events Experience iF with all your senses. We get in direct customer contact through events and tasting.
  6. 6. iF & press Being visible and getting noticed by the public is being supported by the continuous work with national and international publications through our iF marketing. Some of our placements: China Daily, Food & Wine, Parents Magazine, New Cousine China, That´s Beijing, City Weekend, Timeout (Chinese & English), Woman China, Elle China, Sports Beijing, Euro am Sonntag (GER), The Examiner (US)
  7. 7. iF & clients “iF Juice is a unique supplier to Beijing as well as mainland China and delivers an every day 5-star culinary experience which we couldn't do better ourselves.” Patrick Behrens Director of Food & Beverage The Peninsula Beijing ...
  8. 8. iF & some clients

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