Augustine Fou- 1 -
37% - it is for a brand I like
34% - I am forced to see the ad
32% - it is for a product I am looking f...
Augustine Fou- 2 -
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Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing their
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Why Users Interact with Ads by Augustine Fou

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Why Users Interact with Ads by Augustine Fou

  1. 1. Augustine Fou- 1 - 37% - it is for a brand I like 34% - I am forced to see the ad 32% - it is for a product I am looking for 29% - the content of the ad is interesting Why Users Engage with Ads Source: Ipsos July 2013
  2. 2. Augustine Fou- 2 - Related Slideshares Why Digital Kicks Traditional in Cost Effectiveness By: Augustine Fou, March 16, 2012 CPM and CPC Pricing Trends By: Augustine Fou, October 19, 2012 Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Search CPC Benchmarks by Industry Category By: Augustine Fou, March 15, 2013 Augustine Fou- 2 -
  3. 3. Augustine Fou- 3 - Dr. Augustine Fou – Agency Czar “I advise clients on optimizing their marketing mix – from traditional to digital, and within digital from display to search to performance to reduce exposure to non-performing display ads that are not viewable.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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