Why Search is No Longer Enough by Augustine Fou PhD

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Simply finding the information is no longer enough. Users need ways to judge the trustworthiness of the content and whether it is useful.

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Why Search is No Longer Enough by Augustine Fou PhD

  1. 1. Why Search isNo Longer Enough Dr. Augustine Fou http://www.linkedin.com/in/augustinefou December 1, 2012.December 1, 2012 1
  2. 2. Users need context to judge… # of reviews # of shares… the trustworthiness of the contentDecember 1, 2012 2
  3. 3. Amazon Reviews of ReviewsDecember 1, 2012 3
  4. 4. Recency of Review latest review 4 days ago last review from 2007December 1, 2012 4
  5. 5. Looking for media player … “If the author of the web page did not use the words “accelerate bpm” in the description, then it won‟t appear in search results.”…that can accelerate the song’s bpmDecember 1, 2012 5
  6. 6. Best French restaurant in Tribeca… “Which of the three 5-star French restaurants do I actually go to? I need to „phone a friend‟.” …but I still don’t know which to chooseDecember 1, 2012 6
  7. 7. PageRank is no longer sufficient “Ranking of web pages used to be great for helping to find information…. … but now, the amount and variety of information goes well beyond web pages, so PageRank is no longer sufficient in helping people find information and then judge its Source: SmashingMagazine trustworthiness.” -- Augustine Fou…because of the new types of info beyond web pages December 1, 2012 7
  8. 8. So What? “As there are far more types of info, ranking of just web pages is no longer enough. And even if people can find the info, they need more context to judge its trustworthiness and usefulness. What is needed is some kind of ContextRank, which is one-step beyond just finding the info via search.” - Dr. Augustine FouDecember 1, 2012 8
  9. 9. Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

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