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Why Consumers Shop Online Versus In-Store Dr Augustine Fou


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why consumers shop online versus in-store and vice versa.

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Why Consumers Shop Online Versus In-Store Dr Augustine Fou

  1. 1. February 2015 / Page 0marketing.scienceconsulting group, inc. Dr. Augustine Fou Lower prices / better deals than in-store I can shop 24/7 No need to travel to a physical store Wider variety of products than in-store Easier to compare and research products / offers than in-store I can only get some products online Customer reviews of products available online Looking for a particular brand / product Receiving a promotion via email or text/SMS n coupons / vouchers) Better product information than in-store I have a wider variety of return options Why Consumers Buy Online vs In-Store Source: PwC via MarketingCharts Feb 2015
  2. 2. February 2015 / Page 1marketing.scienceconsulting group, inc. Dr. Augustine Fou to get the product immediately i am able to see, touch, and try merchandise i am more comfortable buying perishable products in- store i;m more certain about fit/suitability of the product quicker delivery than if purchased online i am able to return items easily to get the lowest price to support local retailers the location is convenient i simply enjoy shopping in the physical store because of atmosphere store staff are very helpful it is easier to trust the brand / store my favorite retailers dont have an online store i dont trust online payment methods Why Consumers Buy In-Store vs Online Source: PwC via MarketingCharts Feb 2015
  3. 3. February 2015 / Page 2marketing.scienceconsulting group, inc. Dr. Augustine Fou Dr. Augustine Fou – Digital Consigliere “I study digital marketing and the reasons that consumers behave the way they do – in order to help clients improve their marketing across digital and traditional channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: 212. 203. 7239 | acfou @ mktsci. com