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What Turning Off an Ad Fraud Bot Net Looks Like

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Bot are used to generate fake impressions; when you turn off a botnet you see a dramatic drop in traffic. But since bots don't "convert" you don't lose any conversion events.

Published in: Data & Analytics
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What Turning Off an Ad Fraud Bot Net Looks Like

  1. 1. marketing.scienceconsulting group, inc. February 2016 / Page 0marketing.scienceconsulting group, inc. Dr. Augustine Fou Recognizing human vs bot traffic patterns Bot traffic is “programmed” so usually the amount of traffic is the same from hour to hour or day to day (red line, flat across) Human visit websites during waking hours
  2. 2. marketing.scienceconsulting group, inc. February 2016 / Page 1marketing.scienceconsulting group, inc. Dr. Augustine Fou Normal 5+2 Daily Traffic Patterns • Notice the normal 5+2 pattern of weekday versus weekend traffic • Human traffic is lowest between 2a – 5a , because humans sleep • Bot volumes are now seen to be roughly tuned to human pattern

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