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What People Buy and When by Augustine Fou

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Knowing what users look for and when is important not only for optimizing marketing (when to advertise and what message), but also for other aspects of the business such as manufacturing, inventory, and logistics.”

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What People Buy and When by Augustine Fou

  1. 1. What People Buy and When Dr. Augustine Fou http://www.linkedin.com/in/augustinefou http://www.slideshare.net/augustinefouJune 14, 2012 1
  2. 2. January – Diet/ExerciseJune 14, 2012 2
  3. 3. February - Valentineschocolate covered strawberries chocolate covered cherriesJune 14, 2012 3
  4. 4. May – Mother’s DayJune 14, 2012 4
  5. 5. Spring – Swing SetsJune 14, 2012 5
  6. 6. Summer - Barbecue grillsJune 14, 2012 6
  7. 7. Black Friday - HDTVsJune 14, 2012 7
  8. 8. November – basketball shoesJune 14, 2012 8
  9. 9. December – Ice SkatesJune 14, 2012 9
  10. 10. Christmas - Hess TruckJune 14, 2012 10
  11. 11. So What? “Knowing what users look for and when is important not only for optimizing marketing (when to advertise and what message), but also for other aspects of the business such as manufacturing, inventory, and logistics.” - Dr. Augustine FouJune 14, 2012 11
  12. 12. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on shifting their marketing mix among traditional and digital tactics, and unifying them to work optimally together.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 14, 2012 acfou@mktsci.com 12

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