Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What do Publishers Get


Published on

The ad tech tax refers to what ad tech companies extract for themselves as revenues and profits from the supply chain that connects the advertiser that spends the dollar and the publisher that is supposed to place the ads. Only 40 - 60% of the dollar is left for the publisher after this adtech tax. This means less than half of the dollar that the advertiser spends goes towards "working media."

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

What do Publishers Get

  1. 1. January 2019 / Page 0marketing.scienceconsulting group, inc. Adtech Tax: 40 - 60% extracted Source: WFA, April 2017 Source: ANA, May 2017
  2. 2. January 2019 / Page 1marketing.scienceconsulting group, inc. 60¢ per $1 left for “working digital media” “Supporting details confirm that for every $1 the advertiser spends, only 57 – 63 cents goes towards digital media.” “mark up” “working media” “working media” “mark up”