What Digital and Social Media Teach Us About Innovation and the Future of Education   Dr. Augustine Fou                htt...
“ today‟s schools teach facts  and use standardized tests to  ensure a minimum fact-set is  memorized and regurgitated.”Fe...
Context of my thinking ...               Marketing and Advertising              Chief Digital Officer, HCG (Omnicom)      ...
Seismic Transitions               Agricultural               Industrial            Info          ?                  Age   ...
Background StatsTechnology EnablementFebruary 18, 2013       5
Internet Adoption                78% use internet                Source: Pew Internet, April 2012-6-                      ...
Smartphone Ownership      34-66% use      smartphones      Source: Pew Internet, Jan 2012                                 ...
Use of Social Networks                  “online seniors                  are using tools                  like Facebook   ...
Top Online Activities       Source: Pew Internet, April 2012-9-                                       Augustine Fou
Screen-based consumption         Source: Google, August 2012 Multi-screen World- 10 -                                     ...
Modes of multi-screening         Source: Google, August 2012 Multi-screen World- 11 -                                     ...
The next transition …     • When there is abundant information     • When access devices are ubiquitous     • When users a...
“memorizing facts may no  longer be necessary when all  users have constant and  instant access to information”February 18...
Industries AlreadyChanged by DigitalFebruary 18, 2013    14
Music Industry         16 songs   “the ONE song I like”- 15 -                               Augustine Fou
Video Rental Industry- 16 -                  Augustine Fou
35mm Film Industry- 17 -               Augustine Fou
Retail – Books, Electronics- 18 -                  Augustine Fou
Newspaper Ads Declining     Classified ad revenue   Overall ad revenues fell     declining since 2000    off cliff (back t...
Newspaper Companies  Gannett Co., Inc. (GCI) - $3.4B market cap July 2012  New York Times (NYT) - $1.1B market cap July 20...
Magazine Ads Declining                  Circulation                  declining                  Ad prices                 ...
Magazine Companies  Meredith Corp (MDP) - $1.4B market cap July 2012  Martha Stewart (MSO) - $235M market cap July 2012   ...
Digital Maturity by Industry                                                   High technology                            ...
“Companies are actually stifling  innovation by standardizing  processes; this is a holdover from  manufacturing.”- 24 -  ...
Machines / RobotsFebruary 18, 2013   25
Information Processing                                        “IBM Watson is                                        powere...
Robotic Surgery                    Robots can                    perform surgeries                    with far more       ...
3D Printing                                                    3D printing can                                            ...
Machines replace humans   “For reproducible, standardized   tasks, machines can do them   better, faster, cheaper than   h...
Social MediaFebruary 18, 2013   30
Just sticking display ads on FB                                                   2012                            2011  20...
Venues come and go         friendster                      facebook (red)                      vs         myspace      mys...
ConversationsOffline conversations now online
ReviewsReviews from others who bought and used
SharesWhat others found valuable enough to share                                 # of shares
LikesBrands now have direct access to users                                    14 million fans                            ...
Action: Create, Refine         Amass content, filter           and self-police                                     Communi...
Action: Curate, Tag         Digg.com – news that others           are reading and sharing                                 ...
Action: Filter, Prioritize         Yelp.com – filtering up          the best restaurants                                  ...
Action: Share, Discuss         LinkedIn.com   Facebook.com- 40 -                                 Augustine Fou
Action: Crowdsource         Crowdfunding projects                                 Crowdsourcing creative                  ...
Action: Problem-Solve         Ask and answer questions                                    Collective problem-solving to   ...
“education as we know it has  not changed, or sufficiently  changed; it isn‟t preparing  our kids to thrive in the  „digit...
Online EducationFebruary 18, 2013   44
Khan AcademyFebruary 18, 2013   45
YouTube EDUFebruary 18, 2013   46
TED TalksFebruary 18, 2013   47
SkillshareFebruary 18, 2013   48
“schools teach facts but  seldom teach how to use the  facts or why; and don‟t have  enough resources to allow  sufficient...
Innovation was mainlyfocused on PRODUCT- 50 - #diginnovia   Augustine Fou
Innovation             Disruptive        Incremental            Invention            Better            Step-Function      ...
Rapid Collaborative                     YOU ARE HEREInnovation- 52 - #diginnovia            Augustine Fou
A New Digital World     • Speed of information    √     • Ubiquitous access   √     • Specialization is required     • Col...
Innovation Requires All                               Marketing                                Digital                    ...
Shrink-manufacturing of nanomaterials                                     “I got the idea for                             ...
Self-tying micro-sutures           “In an auto-body shop I           saw them repair a dent by           heating the area;...
IDEO project rooms                                     “We set up project rooms                                     around...
Speed to market is of the essence              “We need to change our              mindset from supply-driven             ...
“Digital is already         requiring the breaking         down of department silos         in companies.”- 59 -          ...
We are only just beginningFebruary 18, 2013        60
Innovation ExamplesFebruary 18, 2013   61
IKEA Hotels              Guests pay to              experience IKEA              furnishings.- 62 -                   Augu...
Avis Sponsored Rentals         Guests pay to experience         new models or concept         cars and provide feedback.- ...
Kelloggs Cereal Bars             Customers mix and match             cereals, add-ins, milk and             Kelloggs gets ...
Stouffers In-Flight Meals           Solving the dreaded “airplane           food” problem, Stouffers lets           target...
“Humans need to move onward to    doing higher-order knowledge work    which is not reproducible – e.g.    solving problem...
So What?     “Education that supports the     workforce of the future needs to     move beyond „fact memorization‟ to     ...
Dr. Augustine Fou – Chief Digital Strategist   “I study trends and help clients   prepare for and position   themselves op...
Special Thanks                                               “Special thanks to the                                       ...
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What Digital Social Media Teach Us About Innovation Future of Education

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Today’s schools teach facts and use standardized tests to ensure a minimum fact-set is memorized and regurgitated. Education that supports the workforce of the future needs to move beyond ‘fact memorization’ to providing the cross-disciplinary experiences necessary to enable and foster innovation.

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What Digital Social Media Teach Us About Innovation Future of Education

  1. 1. What Digital and Social Media Teach Us About Innovation and the Future of Education Dr. Augustine Fou http://www.linkedin.com/in/augustinefou February 18, 2013- 1 - @acfou Augustine Fou
  2. 2. “ today‟s schools teach facts and use standardized tests to ensure a minimum fact-set is memorized and regurgitated.”February 18, 2013 2
  3. 3. Context of my thinking ... Marketing and Advertising Chief Digital Officer, HCG (Omnicom) Digital Business Strategy Technology / Innovation McKinsey Consultant PhD, MIT Mat’l Science-3- Augustine Fou
  4. 4. Seismic Transitions Agricultural Industrial Info ? Age Age Age Age Centuries Decades Years ? Farming freed people from manually Factories freed Information growing their own food. people from manual enabling manufacturing. people.- 4 - @acfou Augustine Fou
  5. 5. Background StatsTechnology EnablementFebruary 18, 2013 5
  6. 6. Internet Adoption 78% use internet Source: Pew Internet, April 2012-6- Augustine Fou
  7. 7. Smartphone Ownership 34-66% use smartphones Source: Pew Internet, Jan 2012 Source: Pew January 2012-7- Augustine Fou
  8. 8. Use of Social Networks “online seniors are using tools like Facebook to bridge the social gaps they face in increasingly isolated lives.” Source: Pew February 2012-8- Augustine Fou
  9. 9. Top Online Activities Source: Pew Internet, April 2012-9- Augustine Fou
  10. 10. Screen-based consumption Source: Google, August 2012 Multi-screen World- 10 - Augustine Fou
  11. 11. Modes of multi-screening Source: Google, August 2012 Multi-screen World- 11 - Augustine Fou
  12. 12. The next transition … • When there is abundant information • When access devices are ubiquitous • When users are continuously connected • When users are in the habit of sharing and discussing onlineFebruary 18, 2013 … is occurring now. 12
  13. 13. “memorizing facts may no longer be necessary when all users have constant and instant access to information”February 18, 2013 13
  14. 14. Industries AlreadyChanged by DigitalFebruary 18, 2013 14
  15. 15. Music Industry 16 songs “the ONE song I like”- 15 - Augustine Fou
  16. 16. Video Rental Industry- 16 - Augustine Fou
  17. 17. 35mm Film Industry- 17 - Augustine Fou
  18. 18. Retail – Books, Electronics- 18 - Augustine Fou
  19. 19. Newspaper Ads Declining Classified ad revenue Overall ad revenues fell declining since 2000 off cliff (back to 1950’s levels)- 19 - Augustine Fou
  20. 20. Newspaper Companies Gannett Co., Inc. (GCI) - $3.4B market cap July 2012 New York Times (NYT) - $1.1B market cap July 2012 Both off 70-80% since 2007 peak- 20 - Augustine Fou
  21. 21. Magazine Ads Declining Circulation declining Ad prices pressured by online alternatives Shift away from reach to performance- 21 - Augustine Fou
  22. 22. Magazine Companies Meredith Corp (MDP) - $1.4B market cap July 2012 Martha Stewart (MSO) - $235M market cap July 2012 Off 50% (MDP) and 80% (MSO) since 2007 peak- 22 - Augustine Fou
  23. 23. Digital Maturity by Industry High technology Banking Insurance Travel/Hospitality Telecom Retail Consumer Goods Utilities Manufacturing Pharmaceuticals Source: Cap Gemeni Consulting, Nov 2012- 23 - Augustine Fou
  24. 24. “Companies are actually stifling innovation by standardizing processes; this is a holdover from manufacturing.”- 24 - Augustine Fou
  25. 25. Machines / RobotsFebruary 18, 2013 25
  26. 26. Information Processing “IBM Watson is powered by 10 racks of IBM servers with 2,880 processor cores running at 80 teraflops… computing system that rivals a human’s ability to answer questions Image Credit: IBM posed in natural language”February 18, 2013 26
  27. 27. Robotic Surgery Robots can perform surgeries with far more microscopic precision and far less human error GEs Hospital Robot Could Reduce Human Errors And Save Lives Popular Science, Jan 31, 2013February 18, 2013 27
  28. 28. 3D Printing 3D printing can make complex shapes that prior manufacturing processes or even human hands Image Credit: http://makezine.com/pub/ev/147 could not makeFebruary 18, 2013 28
  29. 29. Machines replace humans “For reproducible, standardized tasks, machines can do them better, faster, cheaper than human laborers.”February 18, 2013 29
  30. 30. Social MediaFebruary 18, 2013 30
  31. 31. Just sticking display ads on FB 2012 2011 2010 4 Source: Facebook Display Ads | go-Digital Blog … is not doing social media- 31 - Augustine Fou
  32. 32. Venues come and go friendster facebook (red) vs myspace myspace (blue) facebook- 32 - Augustine Fou
  33. 33. ConversationsOffline conversations now online
  34. 34. ReviewsReviews from others who bought and used
  35. 35. SharesWhat others found valuable enough to share # of shares
  36. 36. LikesBrands now have direct access to users 14 million fans historic images 25,495 like the item 1,168 comments
  37. 37. Action: Create, Refine Amass content, filter and self-police Community edits and refines the content over time- 37 - Augustine Fou
  38. 38. Action: Curate, Tag Digg.com – news that others are reading and sharing Delicious bookmarks – what others find valuable and tag- 38 - Augustine Fou
  39. 39. Action: Filter, Prioritize Yelp.com – filtering up the best restaurants User reviews and discovery based on others’ actions- 39 - Augustine Fou
  40. 40. Action: Share, Discuss LinkedIn.com Facebook.com- 40 - Augustine Fou
  41. 41. Action: Crowdsource Crowdfunding projects Crowdsourcing creative design- 41 - Augustine Fou
  42. 42. Action: Problem-Solve Ask and answer questions Collective problem-solving to tackle difficult challenge- 42 - Augustine Fou
  43. 43. “education as we know it has not changed, or sufficiently changed; it isn‟t preparing our kids to thrive in the „digital future‟.”- 43 - Augustine Fou
  44. 44. Online EducationFebruary 18, 2013 44
  45. 45. Khan AcademyFebruary 18, 2013 45
  46. 46. YouTube EDUFebruary 18, 2013 46
  47. 47. TED TalksFebruary 18, 2013 47
  48. 48. SkillshareFebruary 18, 2013 48
  49. 49. “schools teach facts but seldom teach how to use the facts or why; and don‟t have enough resources to allow sufficient hands-on practice.”February 18, 2013 49
  50. 50. Innovation was mainlyfocused on PRODUCT- 50 - #diginnovia Augustine Fou
  51. 51. Innovation Disruptive Incremental Invention Better Step-Function Cheaper Category-Forming Faster- 51 - #diginnovia Augustine Fou
  52. 52. Rapid Collaborative YOU ARE HEREInnovation- 52 - #diginnovia Augustine Fou
  53. 53. A New Digital World • Speed of information √ • Ubiquitous access √ • Specialization is required • Collaboration across disciplinesFebruary 18, 2013 53
  54. 54. Innovation Requires All Marketing Digital Business TechnologyFebruary 18, 2013 54
  55. 55. Shrink-manufacturing of nanomaterials “I got the idea for shrink-manufacturing nanomaterials from a childhood toy – Shrinky Dinks” Michelle KhineFebruary 18, 2013 55
  56. 56. Self-tying micro-sutures “In an auto-body shop I saw them repair a dent by heating the area; a lightbulb went on that I can do the same with Robert S. Langer shape-memory plastics.”February 18, 2013 56
  57. 57. IDEO project rooms “We set up project rooms around the periphery of our open office and individuals from different disciplines go in and provide their Bill Moggridge perspective and contribute ideas and solutions.”February 18, 2013 57
  58. 58. Speed to market is of the essence “We need to change our mindset from supply-driven innovation to demand- driven innovation – what do customers want and how Ben Verwaayen quickly can we make it for them?”February 18, 2013 58
  59. 59. “Digital is already requiring the breaking down of department silos in companies.”- 59 - Augustine Fou
  60. 60. We are only just beginningFebruary 18, 2013 60
  61. 61. Innovation ExamplesFebruary 18, 2013 61
  62. 62. IKEA Hotels Guests pay to experience IKEA furnishings.- 62 - Augustine Fou
  63. 63. Avis Sponsored Rentals Guests pay to experience new models or concept cars and provide feedback.- 63 - Augustine Fou
  64. 64. Kelloggs Cereal Bars Customers mix and match cereals, add-ins, milk and Kelloggs gets real time insights for new product development.- 64 - Augustine Fou
  65. 65. Stouffers In-Flight Meals Solving the dreaded “airplane food” problem, Stouffers lets target customers actually taste their product, which no form of advertising can accomplish.- 65 - Augustine Fou
  66. 66. “Humans need to move onward to doing higher-order knowledge work which is not reproducible – e.g. solving problems that have never been solved before or where there is no data and no right or wrong answer.”- 66 - Augustine Fou
  67. 67. So What? “Education that supports the workforce of the future needs to move beyond „fact memorization‟ to providing the cross-disciplinary experiences necessary to enable and foster innovation.” - Dr. Augustine Fou- 67 - Augustine Fou
  68. 68. Dr. Augustine Fou – Chief Digital Strategist “I study trends and help clients prepare for and position themselves optimally for future business.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou- 68 - Augustine Fou
  69. 69. Special Thanks “Special thanks to the School of Emerging Media and Technology, Toby Daniels, and Skillshare for allowing me to be part of their important work – not only in the future of education, but also the future of business.” - Dr. Augustine Fou http://socialmediaweek.org/education/ http://www.skillshare.com/schools/smw- 69 - Augustine Fou

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