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Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013Ad Waste Reductionis Critical for Advertisers
Augustine Fou- 2 -WPP says 15-25% WastedSource: http://www.businessinsider.com/martin-sorrell-up-to-25-of-our-clients-doll...
Augustine Fou- 3 -480B Display Ads /mo480 billion display ads per month1,439 billion display ads per quarterSource: comeSc...
Augustine Fou- 4 -“3 in 10 ads never seenby their target audiences”Source: comScore Report Feb 2013
Augustine Fou- 5 -1.6 Trillion Ads Wasted (2012)$5.6B Display Ad Dollars WastedSource: comeScore Report Feb 2013408370 382...
Augustine Fou- 6 -“21% of $36.6B spent indigital ads in 2012 was„display‟ -- $7.7B”Source: IAB Full Year 2012 Digital Adve...
Augustine Fou- 7 -Dr. Augustine Fou – Digital Consigliere“I advise clients on optimizingadvertising across all channels. U...
Augustine Fou- 8 -APPENDIX
Augustine Fou- 9 -Full Year 2012 Digital AdsSource: IAB Full Year 2012 Digital Advertising Report
Augustine Fou- 10 -Desktop vs Mobile eCPMOctober 19, 2012 10Source: KPCB Internet Trends 2012
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Waste Reduction in Ad Impressions is Crucial by Augustine Fou

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There is enormous waste in display ads that can be reduced, even by brand advertisers.

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Waste Reduction in Ad Impressions is Crucial by Augustine Fou

  1. 1. Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013Ad Waste Reductionis Critical for Advertisers
  2. 2. Augustine Fou- 2 -WPP says 15-25% WastedSource: http://www.businessinsider.com/martin-sorrell-up-to-25-of-our-clients-dollars-are-wasted-2013-5
  3. 3. Augustine Fou- 3 -480B Display Ads /mo480 billion display ads per month1,439 billion display ads per quarterSource: comeScore Report Feb 2013
  4. 4. Augustine Fou- 4 -“3 in 10 ads never seenby their target audiences”Source: comScore Report Feb 2013
  5. 5. Augustine Fou- 5 -1.6 Trillion Ads Wasted (2012)$5.6B Display Ad Dollars WastedSource: comeScore Report Feb 2013408370 382 395432(Uses $3.50 average industry CPM)
  6. 6. Augustine Fou- 6 -“21% of $36.6B spent indigital ads in 2012 was„display‟ -- $7.7B”Source: IAB Full Year 2012 Digital Advertising Report$5.6B in waste is 73% of total spent in display
  7. 7. Augustine Fou- 7 -Dr. Augustine Fou – Digital Consigliere“I advise clients on optimizingadvertising across all channels. Usinginsights and fast-feedback loops fromdigital, we can not only target brand adsbetter, but we can shift towards moredetailed measurement and ROI.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
  8. 8. Augustine Fou- 8 -APPENDIX
  9. 9. Augustine Fou- 9 -Full Year 2012 Digital AdsSource: IAB Full Year 2012 Digital Advertising Report
  10. 10. Augustine Fou- 10 -Desktop vs Mobile eCPMOctober 19, 2012 10Source: KPCB Internet Trends 2012

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