Video Ad Fraud 201 Autoplay Popunder AutoRefresh Investigated by Augustine Fou


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Video ad impressions created by sophisticated botnets that have eluded detection for a while, until very recently researchers found anomalous activity and shut them down.

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Video Ad Fraud 201 Autoplay Popunder AutoRefresh Investigated by Augustine Fou

  1. 1. Augustine Fou- 1 - Video Ad Fraud 201 Dr. Augustine Fou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - Use Botnets to Create Views Source: Wired Source: Google Digital Attack Map
  3. 3. Augustine Fou- 3 - Normal vs Fake Traffic Normal traffic differs from site to site FAKE traffic is the same across several sites (corresponds to what was purchased)
  4. 4. Augustine Fou- 4 - Tube Mogul Stops 3 Botnets Source: TubeMogul, April 2014
  5. 5. Augustine Fou- 5 - Video Ad Views Trend
  6. 6. Augustine Fou- 6 - Video Minutes and Ads Source: comScore April 2014 press release Viewers watched 1,067 minutes of online video in March 2014 (17.8 hours/mo or 36 mins per day) Video ads were in 61.6 percent of all videos viewed and 5.4% of all minutes spent viewing video online March 2014 Data
  7. 7. Augustine Fou- 7 - Key Metrics (March 2014 data) Total video ads March 2014 = 28.7B Fake video ad impressions per day = 88.4M /day Fake video ads per month = 2.7B /month 3 botnets accounted for 9.2% of video ad views Source: TubeMogul Report
  8. 8. Augustine Fou- 8 - Dr. Augustine Fou – Digital Forensics “I advise clients on optimizing advertising across all channels. Using advanced technical forensic techniques and custom tchnology tools, we detect and mitigate ad fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: Slideshares: LinkedIn:
  9. 9. Augustine Fou- 9 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Motive and Opportunity for Ad Fraud By: Augustine Fou, February 2014 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 Display Fraud 101 (video) By: Augustine Fou, Feb 2014 Augustine Fou- 9 - ROI Case for Solving Ad Fraud By: Augustine Fou January 2014 Digital Ad Fraud Briefing By: Augustine Fou December 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013