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Ugg is Ugh by Augustine Fou

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search volume trends can even be a good indicator of stock price performance trends

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Ugg is Ugh by Augustine Fou

  1. 1. Ugg Boots peak 2011 dip 2009 trendlineOctober 31, 2012 1
  2. 2. Stock Price Correlation peak 2011 Deckers Outdoor Corp (NASDAQ:DECK) trough 2009October 31, 2012 2
  3. 3. Ugg is Ugh! Deckers Outdoor Corp (NASDAQ:DECK) -75% in 1 yrOctober 31, 2012 3
  4. 4. Latest Earnings Disaster Deckers Outdoor Corp (NASDAQ:DECK) -16% October 26, 2012 NEW YORK -- No love for Uggs: Shares of the sheepskin boots maker, Deckers Outdoor Corp., tumbled 16 percent Friday to a three-year low because consumers have turned away just before the start of the holiday shopping season. The company on Thursday slashed its outlook for the rest of the year after its third-quarter profit dropped 31 percent.October 31, 2012 4
  5. 5. So What? “Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines.” - Dr. Augustine FouOctober 31, 2012 5
  6. 6. Dr. Augustine Fou – Chief Digital Strategist“I advise clients on innovating their wayout of demand and stock performance ruts;and this means more than just doing moremarketing.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouOctober 31, 2012 6 acfou@mktsci.com

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