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Traffic Acquisition Costs                     Revenues (Annual) TAC (Annual)    TAC as % of                               ...
Related Articles      Native Monetization is Always Better Than Ad      Supported      By: Augustine Fou, July 24, 2012-2-...
Dr. Augustine Fou – Chief Digital Strategist  “Within „digital‟ ad spending is  continuing to shift towards performance  a...
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Traffic Acquisition Costs of Ad Supported Companies by Augustine Fou

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Traffic Acquisition Costs of Ad Supported Companies by Augustine Fou

  1. 1. Traffic Acquisition Costs Revenues (Annual) TAC (Annual) TAC as % of Revenues AOL 2011: $1314M (adv) 2011: $306M 2011: 23% 2012: $1419M (adv) 2012: $357M 2012: 25% YHOO 2011: $4984M 2011: $603M 2011: 12% 2012: $4987M 2012: $519M 2012: 10% GOOG 2011: $37905M 2011: $13188M 2011: 35% 2012: $46039M 2012: $17176M 2012: 37% AOK: 8-K, Feb 8, 2013 YHOO: 8-K, Jan 28, 2013 GOOG: 8-K, Jan 22, 2013-1- Augustine Fou
  2. 2. Related Articles Native Monetization is Always Better Than Ad Supported By: Augustine Fou, July 24, 2012-2- Augustine Fou
  3. 3. Dr. Augustine Fou – Chief Digital Strategist “Within „digital‟ ad spending is continuing to shift towards performance ad formats like search, because digital is inherently a measurable medium and best suited for performance marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou- 3 - @acfou Augustine Fou Augustine Fou

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