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Total Media Spending in the U.S. by Augustine Fou

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Total U.S. media spending, broken into traditional versus digital. Then in each of the channels the sub-types are specified as well.

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Total Media Spending in the U.S. by Augustine Fou

  1. 1. Augustine Fou- 1 - U.S. Media Spending 2014 TV Digital Print Radio Outdoor $7 (4%) Directories $6 (3%) $69 billion 39% $48 billion 27% $32 18% $16 9% Display $8 billion 19% Search $18 billion 43% Video $3 (7%) Mobile $4B$3B display search 16% Other $5 11% Lead Gen $2 (4%) • classifieds • sponsorship • rich media • email Source: Emarketer Aug 2013 Source: IAB October 2013
  2. 2. Augustine Fou- 2 - Source Data eMarketer Aug 2013
  3. 3. Augustine Fou- 3 - Source Data IAB October 2013
  4. 4. Augustine Fou- 4 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Different channels and different tactics are good for specific things. Proper allocation and optimal use of each tactic is required.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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