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Three Screens
            Television             Internet                  Mobile




            First Screen      Second...
Natural Evolution of Media


                                                            Always on
                       ...
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Three Screens The Third Screen in Marketing

As we move from TV, to the internet, to the third screen (mobile, smartphones, tablets), the nature of media is also evolving -- from one-way, to two-way to many-way.

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Three Screens The Third Screen in Marketing

  1. 1. Three Screens Television Internet Mobile First Screen Second Screen Third Screen http://bitly.com/augustinefou 3/23/2012 1
  2. 2. Natural Evolution of Media Always on Always informed Always connected banner ads search ads One-way Media Two-way Media Many-Way Media http://bitly.com/augustinefou 3/23/2012 2

As we move from TV, to the internet, to the third screen (mobile, smartphones, tablets), the nature of media is also evolving -- from one-way, to two-way to many-way.

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