The Marketing Continuum by Augustine Fou 2014

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TV ads are for branding and awareness while digital marketing tactics tend to be more performance-like.

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The Marketing Continuum by Augustine Fou 2014

  1. 1. Augustine Fou- 1 - 1st screen 2nd screen 3rd screen • Television • Magazines • Newspaper • Radio • Display Ads • Search Ads • Search Optimization • Email • Social Media Marketing • Mobile Marketing awareness consideration choice purchase advocacy • In-store The Marketing Continuum branding performance
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Marketing Consigliere “I advise clients on optimizing advertising across all channels. Offline channels are great for branding while digital channels are mainly for performance/direct-response.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  3. 3. Augustine Fou- 3 - Related Articles Augustine Fou- 3 - http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in- cost-effectiveness http://www.slideshare.net/augustinefou/why-users-interact-with-ads-by-augustine-fou http://www.slideshare.net/augustinefou/grand-unified-theory-of-marketing-by- augustine-fou-2014-update http://www.slideshare.net/augustinefou/digital-channel-comparison-for-customer- acquisition-by-augustine-fou http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to-digital- video-by-augustine-fou http://www.slideshare.net/augustinefou/digital-ad-spending-branding-vs-direct- response-by-augustine-fou

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