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The Grand Digital Canyon by Augustine Fou

traditional advertising versus digital and how the metrics are "apples to oranges." Traditional metrics have to do with the size of the audience to whom the ads were show. Digital metrics have to do with the actions of users -- like clicks on banner ads, searches, shares, likes, etc.

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The Grand Digital Canyon by Augustine Fou

  1. 1. The Grand Digital Canyon Traditional Digital •TV •Search •Print •Social •Radio •Mobile •Video Metric: Metric: Size of Actions of Audience UsersFebruary 8, 2012. 1

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