Dr. Augustine Fou - Independent Ad Fraud Researcher

ad fraud advertising bots click fraud cpc cpm ctr digital ad fraud digital ads digital advertising digital marketing digital media digital strategy display ad fraud display ads facebook marketing media buying mobile programmatic ad tech search ads social media social media marketing traditional advertising tv advertising video ads more…

#defendthespend #rampup17 #sb48 #superbowl 1 9 90 2012 presidential election 2013 track sales declined 2014 2015 35 mm cameras 3d movies 400x1 4k hdtvs 5 560x1 90 9 1 920 aapl acquisition cost activity tracking ad ad agencies ad benchmarks ad block ad block extension ad blocking ad blocking plugin ad budgets ad buying ad campaigns ad ctr ad detection ad ecosystem ad exchanges ad forensics ad formats ad fraud ad fraud sizing ad impresisons ad impressions ad inventory ad load ad networks ad optimization ad pages ad performance ad recall ad revenues ad spend ad spend by industry ad spending ad stacking ad starts ad supported ad targeting ad tech ad tracking ad types ad viewability ad waste adap.tv adblock plus adblocking adisolation adobe photoshop adometry ads ads on page ads per page ads per user advanced analytics advertiser advertisers advertising advertising agency advertising revenues adware adwords affiliate fraud affiliate marketing agencies agency agency compensation agency fee agency side agency trading allocation of digital budgets amazon amd video card analytics android annual review anti-fraud aol app install fraud apple apps are you a human arpu artists associative value at&t atm malware audi audience fragmentation audience targeting augustine augustine fou auto sales average order value average revenue b2b b2c bad guys bank robberies banner ads barack obama bear case behavioral targeting benchmarking benchmarking display ads benchmarks best practices big data bing ads bitly blackberry blackhat techniques blacklists blockbuster movies bot bot activity bot clicks bot detection bot fingerprinting bot fraud bot generated bot net bot nets bot pageviews bot traffic botnet botnets bots box office brand brand advertisers brand advertising brand extensions brand safety brand satefy branding brands breakdown by industry broadband broadband internet broadcast tv brooks brothers browser browser share browsers budget allocated to digital budget allocation business business and economy business impact business innovation business model business strategy buy traffic buzz marketing cable advertising cable companies cable networks cable television cable tv cable tv ad spend calculating roi calculators campaign optimization captchas careers case study categories cds celebrities celebrity endorsement cell phone cell phones change management checking prices chief digital officer chief digital strategist chipotle chrome chromebooks circulation claims class action click distribution of paid vs organic click farms click fraud click through rate click throughs clicks clicks per person client journey client side clv cmo cms coca cola coke collabroation comments commission commodities community management comparing ctrs competitive advantage computer crimes computers confirmed bots confirmed humans console based games consumer behavior consumer demand consumer generated content consumer journey consumer products consumer trust consumers content content (media) content marketing content piracy content sharing context conversion rate conversions cookie stuffing cord cutting cost per engagement cost per thousand cost per view count of ads on page counterfeit drugs counterfeit goods counterfeit products counterfeit tech counterfeit twitter coupons cpa cpc cpc ads cpc fraud cpg cpm cpm benchmarks cpm fraud cpms cpv fraud creative cloud creative suite credentials credibility credit card fraud criminals crowd funding crowd sourced content crowd sourcing crowdfunding crowdsourcing ctr ctr benchmarks ctrs ctv curation curation is king customer engagement customer insights customer journey customer lifetime value customer research cyber attack cyber crime cyber criminals cyber security cyberattack cybercrime cybercrimes cybersecurity d2c data collection data driven data mining data visualization day trading ddos definition of trends demand side demand side platform desalination design desktop activities desktop computer desktop cpc desktop cpm desktop pc desktop pcs desktop vs mobile desktops detection deviceids devices dialup internet digg digital digital ad format digital ad fraud digital ad spend digital ad spend share digital ad spending digital ads digital advertising digital album sales digital audit digital budget allocation digital budgets digital camera digital consigliere digital coupons digital disruption digital experiments digital forensics digital fraud digital insights digital is a philosophy digital lab digital ma digital marketing digital marketing case studies digital marketing courses digital marketing for pharma digital marketing mix digital marketing training digital maturity digital media digital media buying digital media spending digital music digital operations budget digital revenues digital roi examples digital scan digital share of ad spending digital strategy digital strategy consulting digital strategy unified marketing digital tactics digital technology digital time digital track sales digital trends digital user trends digital video digital vs tv direct buys direct mail direct response disney channel display display ad display ad cpm display ad ctr display ad fraud display ad impressions display ad networks display ad productivity display ad waste display ads display ads search ads display advertising display fraud display plus search display synergizing with search display vs search distilnetworks diy google map dma dmas dmp does display work with search domain laundering domain names domain spoofing doubleverify dr augustine fou dsp dstillery dtc dvds dvr earned media ecommerce ecommerce as share of retail ecpm ecpm. display ads edge education effectiveness effectiveness of advertising encrypted email encrypted search end-to-end encryption enhhanced campaigns enterprise entertainment etail examples of facebook fraud experiential marketing exploits eyefinity eyefinity 12x1 eyefinity 5x1 eyefinity 7x1 eyefinity 9x1 facebook facebook ad exchange facebook ad fraud facebook ads facebook advertising facebook benchmarks facebook desktop facebook display ads facebook fans facebook fans greater than magazine circulation; f facebook followers facebook fraud facebook mobile facebook page reach facebook privacy facebook vs twitter facebook. facebook fans fads fake accounts fake ad impressions fake ad views fake ads fake apps fake clicks fake content sites fake devices fake drugs fake facebook profiles fake followers fake impressions fake marketing fake pageviews fake profiles fake sites fake tech fake traffic fake twitter fake users fake video views fake videos fake views fake web pages fake websites false clicks fans fashion fashion brands fashion magazines fast followers fb fb ads fb display ads fbishing fbx fee fee based fees fiat fighting fraud film cameras finance financial performance financial statements firefox first screen fitness fitness apps fitness tracking forecasting foreign value forensiq form fraud format benchmarks fraud fraud benchmarks fraud bots fraud detection fraud estimates fraud filters fraud investigation fraud prevention fraudlogix fraudulent ad impressions fraudulent clicks fraudulent mobile apps fraudulent pages fraudulent sites fraudulent traffic fraudulent websites free photo editing frequency caps fruad fsi future trends futurist geodata geographical distribution geolocation geolocations geotargeting gildan givt glamour magazine global ad spending gmail godaddy gold goog google google ads google algorithm google algorithm change google analytics google nexus 7 google play google product listing ads google search google trends gps graphing calculators gray hat techniques gross profits groupon growth trends grpn hackers hackers spying hacking hardware hashtags hbo hidden ads high end fashion higher education hits to a website holding companies hollis thomases home broadband home dial-up hotmail how large is digital ad fraud how many ads per page how many display ads per month how many tv ads per month how to make google map how to make your own google map how to mitigate digital ad fraud how to prevent digital ad fraud hr html5 human resources human visits humans humans vs bots humor hypertargeting iab iab 2016 iab chart iab fy 2013 idea identity theft ie il laboratorio digitale image recognition images impact implications impression fraud impression laundering impressions improvely in video player in-house in-store in-stream advertising in-target incentives influencer influencers infographics information security information velocity innovation innovation lab insights insourcing insurance advertisers integral ad science integrated marketing integrated marketing communications intel intel ivy bridge internet internet adoption internet explorer internet of things internet time internet usage invalid traffic investment investment management investment thesis ios iot ipad ipad mini ipharma 2014 iphone itunes ivt javascript jcpenney jcrew jesse skinner jobs key metrics keyword data keyword optimzation kickstarter knowledge management lack of innovation laptop laptops laundering lead fraud lead generation fraud leaked images learning lifesavers like farms linkedin linkedin vs facebook list of ad networks livephotoframe liveramp lnkd local advertising local marketing local search local vs national location based ads long tail longer tail keywords low roi lululemon machine learning macys magazine magazine ads magazine advertising magazines mailing costs major media make and share custom map make your own map malware management consulting manipulation manufacturers mark up market research market share marketers marketing marketing analysis marketing and advertising marketing frameworks marketing innovation marketing mix marketing strategy marketshare mcdonald's mdotlabs measured media measurement media media allocation media buying mercedes merger metrics mhealth microsoft minutes watched missing link marketing missing links mitigation mitt romney mobile mobile ad fraud mobile ad networks mobile ad revenue mobile ad spend mobile ads mobile advertising mobile application development mobile apps mobile broadband mobile cpc mobile cpm mobile device mobile devices mobile display mobile display ads mobile ecommerce mobile fraud mobile gaming mobile health mobile internet mobile malware mobile marketing mobile pageviews vs desktop pageviews mobile phone mobile search mobile share mobile shoppers mobile simulators mobile technology mobile traffic mobile usage mobile video mobile video ads mobile vs desktop molecular self-assembly most influential movie advertising movie downloads movie financing movie funding movie industry movie trends movies mp3 player multiple of expenses multitasking music music discovery music download music sales musicsamplr naked ad calls native advertising native apps native monetization native revenues native value natural search net-a-porter netbooks netflix network tv ad spend newegg newspaper newspaper ad revenue newspaper advertising newspapers nexus 7 (2013) nexus 7 lte nht nielsen nielsen online campaign ratings nokia non human traffic non viewable ads non-human traffic non-traceable not in view not viewable notebook pc notebook pcs notebooks and laptops nsa offline retail omnicom omnicom group omniture on-demand for real world on-target one-way media online online ad fraud online ads online advertising online display online marketing online shopping online video online video advertising online videos oopgo open source opera opera mini optimization optimizing organic facebook reach organic leds organic search original video content ott outlook outsourcing over the top over-the-top video page impressions paid ads paid earned owned paid search pandora paradox of choice participation rate patents patient education pay per click pay-tv pc market pcs percent of ad budgets to digital percent of digital allocated to video percent of traffic performance performance marketing performance vs display personal data personal information personally identifiable information pgp pharma pharma ad spending pharma advertising pharma marketing pharmaceutical phish phishing phone photo editor photoshop physicians picturesandbox pinterest piracy pixalate pixel stuffing pmp politics pop-under traffic pop-up traffic porn porn sites portal post click action power plant ppc pr marketing prediction predictive analytics premium cable premium publishers print print ads print advertising privacy privacy agreements privacy settings private key private marketplaces private portal procurement productivity of video ads profit margin programmatic programmatic ad tech project based projections proof positive protecting privacy public disclosure public key publicis publishing purchase decisions purchase funnel purchase intent purchase journey purell q3 2013 quarterly ecommerce numbers radio reach reach and frequency real time bidding recruitment reddit redirect traffic referral traffic referring keyword retail retail sales retail stores retailers retailing retargeting revenue growth revenue model revenue share revenues risk management roas rocket fuel rocketfuel roi roi case studies rtb rumor s crocs s&p safari safety scam artists scientific journals search search ad search ad fraud search ads search advertising search benchmarks search engine search engine marketing search engine optimization search forensics search fraud search marketing search optimization search trends search volume search vs display sears second screen secure email security security flaws security vulnerabilities sem seo settlement share of retail sharing sharing data sharing user details shift from impressions to performance shift to mobile shopper insights shopping shopping online showrooming silent circle silver site search site traffic sivt sizing digital fraud sizing the digital fraud problem skipping ads small business smartphone smartphone camera smartphone manufacturer smartphone oem smartphone os smartphone penetration smartphone usage smartphones snapchat social social actions social ads social amplification social commerce social logins social media social media ad spend social media ads social media advertising social media engagement social media marketing social media stats social media strategy social network social networking by age group social networking desktop vs mobile social networking on mobile social networks social search social sharing software solar solar power solve media solving captcha solving digital ad fraud somali pirates sourced traffic sourcing spear phishing specialized sites spider.io sponsored content sponsored stories ssp stats steakhouse stock price stock prices stock trading stocks strategy streaming streaming media streaming video subreddit super bowl superbowl superbowl 2013 superbowl 2014 superbowl 49 superbowl ads supply chain supply path optimization supply side surfing surveillance marketing suspect traffic suspicious activity suspicious views syndication tv t-mobile tablet tablets tac taco bell targeting tax tech trends technical forensics technology technology innovation telecom telemetry television television advertisement television advertising texas instruments text search ads theatre industry thin films third screen threats three screens ti-84 ticket sales time shifting time spent in digital time spent on internet per day time spent online vs tv time spent with media tivo top concerns top formats of ads top objectives top ranking factors top topics total media spend 2015 tr tracking detection trademarks trader joe trading desks tradit traditional ad spend traditional ads traditional advertising traditional advertisng traditional marketing traditional tv advertising traditional vs digital budget traffic acquisition costs traffic fraud traffic inflation traffic laundering translation trend analysis trend forecasting trending trending and popularity trends truth in advertising tv tv ad spending tv ads tv advertising tv commercials tv networks tv streaming tv time tv videing tv viewing tv watching twitter twitter ads twitter advertising twitter benchmarks twitter music two-way media twtr uc browser ugc ugg ugg boot ultrabooks unified marketing unified marketing framework us ad spending user agreements user engagement user search patterns users search more users search more savvy uspto verification companies verizon wireless video video ad video ad cpm video ad ctr video ad fraud video ad growth video ad impressions video ad inventory video ad productivity video ad viewability video ad waste video ads video advertising video content video games video seo video starts video streaming video viewers video views video vs display videos unsafe view throughs viewability viewability of display ads viewability of video ads viewability rate viewable impressions viewable rate viewing growth views views generated by bots viral videos virgin virtual art virus vogue walmart waste reduction wasted ad dollars wasted impressions wbmd wearable technology wearables web 3.0 web 4.0 web analytics web apps web browser web experiments web traffic webinar webmd website website traffic websites webtrends what consumers would buy whatsapp whitelists whiteops wikipedia wintel word of mouth working media worldwide ad spending worldwide ad spending forecast yahoo yhoo youtube youtube videos zara zero roi zmot …less