Stock Picking by Search Volume Trends by Augustine Fou @acfou

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Future stock performance may be predicted by search volume trends. The key is knowing what to look for.

Published in: Business, Economy & Finance
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Stock Picking by Search Volume Trends by Augustine Fou @acfou

  1. 1. Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc. Stock Picking by Search Trends
  2. 2. A Few Examples November 29, 2012 2
  3. 3. Ugg Boots Search November 29, 2012 3 dip 2009 peak 2011
  4. 4. Ugg Stock Price November 29, 2012 4 Deckers Outdoor Corp (NASDAQ:DECK) trough 2009 peak 2011
  5. 5. Crocs Search Volume November 29, 2012 5 peak 2007
  6. 6. Crocs (CROX) Stock Price November 29, 2012 6 Crocs, Inc. (NASDAQ:CROX) Peak 2007 trendline
  7. 7. Broader Trend - Yoga November 29, 2012 7
  8. 8. Lululemon Search November 29, 2012 8
  9. 9. Lululemon Stock Price November 29, 2012 9 Lululemon Athletica Inc. (NASDAQ: LULU)
  10. 10. Broader Trend – 35mm film November 29, 2012 10
  11. 11. Kodak Search November 29, 2012 11
  12. 12. Kodak Stock Price November 29, 2012 12 Eastman Kodak Company (PINK:EKDKQ)
  13. 13. Jos A Bank January 31, 2013 13 Search volume on Jos. A Bank Stock price performance of (NASDAQ:JOSB)
  14. 14. Trending Up November 29, 2012 14
  15. 15. Costco (NYSE:COST) November 29, 2012 15
  16. 16. Walmart (NYSE:WMT) November 29, 2012 16
  17. 17. Big Lots (NYSE:BIG) November 29, 2012 17
  18. 18. Dollar General (NYSE:DG) November 29, 2012 18
  19. 19. Dollar Tree (NYSE:DLTR) November 29, 2012 19
  20. 20. Spend Polarization November 29, 2012 20 Source: http://go-digital.net/blog/2009/02/spend-polarization/ Original “spend polarization” blog post from 2009
  21. 21. So What? November 29, 2012 21 “Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines or a well defined niche.” - Dr. Augustine Fou
  22. 22. Dr. Augustine Fou – Chief Digital Strategist November 29, 2012 22 “I advise clients on innovating their way out of demand and stock performance ruts; and this means more than just doing more marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 acfou@mktsci.com ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou

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