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State of Social Media Advertising 2013 by Augustine Fou Digital Consigliere


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State of Social Media Advertising 2013 by Augustine Fou Digital Consigliere

  1. 1. State of SocialMedia Marketing 2013 Dr. Augustine Fou April 2013-1- Augustine Fou
  2. 2. Total Social Media Ad Spend 2014 - $6.8 billion 2015 - $8.3 billion 2016 - $9.2 billion Source: BIA/Kelsey, Nov 2012-2- Augustine Fou
  3. 3. Social (Desktop vs Mobile) Source: BIA/Kelsey, Nov 2012-3- Augustine Fou
  4. 4. 2013 Social (Display vs Native) BIA/Kelsey defines native social advertising as “branded content integrated directly within a social network’s standard user experience (i.e., the Facebook newsfeed or Twitter stream), rather than positioned in reserved advertising real estate.” Source: BIA/Kelsey, April 10, 2013-4- Augustine Fou
  5. 5. US Local vs National Ad Source: BIA/Kelsey via eMarketer, April 10, 2013-5- Augustine Fou
  6. 6. US Social Media Ads, by Type Source: BIA/Kelsey via eMarketer, April 10, 2013-6- Augustine Fou
  7. 7. Social Media Desktop vs Mobile Source: BIA/Kelsey via eMarketer, April 10, 2013-7- Augustine Fou
  8. 8. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Social Media is Longer Lasting By: Augustine Fou, Mar 11, 2013 Social Media Marketing Done Right By: Augustine Fou, April 3, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011-8- Augustine Fou
  9. 9. Dr. Augustine Fou – Digital Consigliere “Social media advertising should be more than just sticking banner ads on social networks; and it should be more than „native ads‟ in-feed. Advertisers should stimulate social actions so their fans can carry their message forward.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: @acfou Augustine Fou
  10. 10. APPENDIX- 10 - Augustine Fou
  11. 11. May 2012 US Social Ad Spend Source: BIA/Kelsey, May 2012- 11 - Augustine Fou
  12. 12. May 2012 Social (Local vs National) Source: BIA/Kelsey, May 2012- 12 - Augustine Fou