State of Mobile Video FY 2012 Adobe Augustine Fou

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State of Mobile Video FY 2012 Adobe Augustine Fou

  1. 1. State of MobileVideo Ads 2013 Dr. Augustine Fou http://linkd.in/augustinefou April 2013-1- Augustine Fou
  2. 2. YoY Increase Source: Adobe Digital Video Benchmark 2012 Review-2- Augustine Fou
  3. 3. Social Media Source: Adobe Digital Video Benchmark 2012 Review-3- Augustine Fou
  4. 4. Video Ad Click Rate Source: Adobe Digital Video Benchmark 2012 Review-4- Augustine Fou
  5. 5. Complete Ad Views Source: Adobe Digital Video Benchmark 2012 Review-5- Augustine Fou
  6. 6. Share of Video Starts Source: Adobe Digital Video Benchmark 2012 Review-6- Augustine Fou
  7. 7. Video View Rates Source: Adobe Digital Video Benchmark 2012 Review-7- Augustine Fou
  8. 8. Days and Devices Phones throughout the week Tablets on the weekend Source: Adobe Digital Video Benchmark 2012 Review-8- Augustine Fou
  9. 9. Related Articles The PC Market is Getting Destroyed By: Augustine Fou, January 17, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011-9- Augustine Fou
  10. 10. Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites and advertisers need to adapt to serve them. Display ads and video ads are still a distraction; what else can advertisers provide that is of greater value to users?” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou- 10 - @acfou Augustine Fou

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