State of Digital Advertising 2013 by Augustine Fou

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State of Digital Advertising 2013 by Augustine Fou

  1. 1. Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013State of DigitalMarketing 2013
  2. 2. Augustine Fou- 2 -Total Digital Ad Revenues 2012Source: IAB Full Year 2012 Digital Advertising Report
  3. 3. Augustine Fou- 3 -Ad Revenues by Format 2012Source: IAB Full Year 2012 Digital Advertising Report
  4. 4. Augustine Fou- 4 -Digital Ad Format ShareSource: IAB/PwC 2012 FY Report, April 18 2013
  5. 5. Augustine Fou- 5 -Role of Digital Ads in PurchaseSource: Google Purchase Journey Report, April 2013
  6. 6. Augustine Fou- 6 -Spending OutlookSource: AdAge March 2013
  7. 7. Augustine Fou- 7 -Spending OutlookSource: Vizu / CMO Council April 2013
  8. 8. Augustine Fou- 8 -Sales Lift is Top ObjectiveSource: Vizu / CMO Council April 2013
  9. 9. Augustine Fou- 9 -Shifting Budget from TVSource: Nielsen Adap.tv
  10. 10. Augustine Fou- 10 -Related ArticlesThe PC Market is Getting DestroyedBy: Augustine Fou, January 17, 2013Smartphone Penetration Exceeds 50 PercentBy: Augustine Fou, Mar 21, 2013Percent of Site Traffic from MobileBy: Augustine Fou, March 30, 2013Digital is a PhilosophyBy: Augustine Fou, March 31, 2011Augustine Fou- 10 -
  11. 11. Augustine Fou- 11 -Dr. Augustine Fou – Digital Consigliere“As more users move to mobile; sitesneed to adapt to serve them. But simplysticking ads on mobile is not the best oronly way. Use the medium based on howthe customers use the medium andprovide them real value, not more ads.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
  12. 12. Augustine Fou- 12 -APPENDIX
  13. 13. Augustine Fou- 13 -Brand Ads Growing FastestSource: Vizu, Jan 2012
  14. 14. Augustine Fou- 14 -Key Metrics of InterestSource: Digiday, Jan 2012
  15. 15. Augustine Fou- 15 -Branding is Top ObjectiveSource: Digiday, Jan 2012

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