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Sourced Traffic is not Human

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Even though it is marked as valid by fraud detection tech; it is likely still not human. Notice the surges in traffic on the last day of the month. There's not a bunch of humans sitting around with nothing to do but to go to those websites on the very last day of the month.

Published in: Data & Analytics
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Sourced Traffic is not Human

  1. 1. September 2018 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou “Sourced traffic” is not human Even though it’s marked as “valid” it doesn’t mean it’s human Choose Your “Traffic Quality Level” “Valid” traffic costs more Surge on last day Surge on last day Surge on last day

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