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Shift of Ad Dollars Within Digital            Dr. Augustine Fou            http://linkd.in/augustinefou            Marketi...
From CPM to Performance      Source: IAB/PwC FY 2011 Report, April 2012-2-                                                ...
Advertising Format Share (Digital)         Source: IAB/PwC FY 2011 Report, April 2012-3-                                  ...
Spending by Ad Format (Digital)                   Ad spend by format                   Digital ad spend allocation        ...
Share and Growth by Ad Format-5-                      Augustine Fou
Related Articles      Trends in Advertising      By: Augustine Fou, Nov 15, 2012      Grand Digital Canyon      By: August...
Dr. Augustine Fou – Chief Digital Strategist  “Within „digital‟ ad spending is  continuing to shift towards performance  a...
APPENDIX-8-        Augustine Fou
Digital Budget Allocation         Source: East Coast Catalyst Dec 2010-9-                                             Augu...
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Shift of Dollars within Digital to Performance by Augustine Fou PhD

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Dollars within digital are continuing to shift towards performance ad formats like search.

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Shift of Dollars within Digital to Performance by Augustine Fou PhD

  1. 1. Shift of Ad Dollars Within Digital Dr. Augustine Fou http://linkd.in/augustinefou Marketing Science Consulting Group, Inc.-1- Augustine Fou
  2. 2. From CPM to Performance Source: IAB/PwC FY 2011 Report, April 2012-2- Augustine Fou
  3. 3. Advertising Format Share (Digital) Source: IAB/PwC FY 2011 Report, April 2012-3- Augustine Fou
  4. 4. Spending by Ad Format (Digital) Ad spend by format Digital ad spend allocation Source: IAB/PwC FY 2011 Report, April 2012-4- Augustine Fou
  5. 5. Share and Growth by Ad Format-5- Augustine Fou
  6. 6. Related Articles Trends in Advertising By: Augustine Fou, Nov 15, 2012 Grand Digital Canyon By: Augustine Fou, November 11, 2010 Digital is a Philosophy By: Augustine Fou, March 31, 2011-6- Augustine Fou
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “Within „digital‟ ad spending is continuing to shift towards performance ad formats like search, because digital is inherently a measurable medium and best suited for performance marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou- 7 - @acfou Augustine Fou Augustine Fou
  8. 8. APPENDIX-8- Augustine Fou
  9. 9. Digital Budget Allocation Source: East Coast Catalyst Dec 2010-9- Augustine Fou

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