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CPC Benchmarks by Industry/Category             Dr. Augustine Fou             http://linkd.in/augustinefou             Mar...
Desktop CPC vs Mobile CPCbenchmarks by Industry March 2013                          Category                    Desktop CP...
Medical Keywords                                                                     Local Monthly Searches   Approximate ...
Top Cholesterol Keywords                                          Local Monthly                                           ...
Top Cholesterol MOBILE                                                                     Local Monthly                  ...
Search Ad CPC benchmarks by Industry                      Methodology                      Using Google Keyword           ...
Related Slideshares      CPM and CPC Pricing Trends      By: Augustine Fou, October 19, 2012      Display Search Social CT...
Dr. Augustine Fou – Agency Czar “I advise clients on optimizing their marketing mix – from traditional to digital, and wit...
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Search CPC Benchmarks by Industry Category by Augustine Fou

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CPC benchmarks by industry and category; desktop cpc vs mobile cpc, desktop vs mobile cpc, comparing cpcs across industries

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Search CPC Benchmarks by Industry Category by Augustine Fou

  1. 1. CPC Benchmarks by Industry/Category Dr. Augustine Fou http://linkd.in/augustinefou Marketing Science Consulting Group, Inc.-1- Augustine Fou
  2. 2. Desktop CPC vs Mobile CPCbenchmarks by Industry March 2013 Category Desktop CPC Mobile CPC Mobile is % Less Apparel $ 0.83 $ 0.38 -54% Arts & Entertainment $ 0.96 $ 0.47 -51% Beauty & Personal Care $ 1.29 $ 0.76 -41% Business & Industrial $ 1.33 $ 0.86 -35% Computers & Consumer Electronics $ 1.28 $ 0.74 -42% Dining & Nightlife $ 0.83 $ 0.33 -60% Family & Community $ 1.38 $ 0.77 -44% Finance $ 3.46 $ 2.86 -17% Food & Groceries $ 0.82 $ 0.45 -45% Health $ 2.10 $ 1.09 -48% Hobbies & Leisure $ 0.89 $ 0.45 -49% Home & Garden $ 1.43 $ 0.96 -33% Internet & Telecom $ 1.48 $ 0.94 -36% Jobs & Education $ 2.56 $ 1.58 -38% Law & Government $ 2.24 $ 1.24 -45% News, Media & Publications $ 0.91 $ 0.32 -65% Occasions & Gifts $ 1.16 $ 0.48 -59% Real Estate $ 2.27 $ 1.32 -42% Retailers & General Merchandise $ 0.64 $ 0.32 -50% Sports & Fitness $ 0.90 $ 0.34 -62% Travel & Tourism $ 1.03 $ 0.52 -50% Vehicles $ 1.43 $ 1.06 -26% averages $ 1.42 $ 0.83 -45% Source: Desktop CPC Mobile CPC go-Digital Blog, March 2013-2- Augustine Fou
  3. 3. Medical Keywords Local Monthly Searches Approximate Keyword Competition Global Monthly Searches (United States) CPC (Search) - $ cancer 42% 30,400,000 13,600,000 $ 2.42 diabetes 48% 13,600,000 4,090,000 $ 2.86 depression 29% 7,480,000 3,350,000 $ 6.94 arthritis 68% 4,090,000 1,500,000 $ 6.40 cholesterol 42% 3,350,000 1,500,000 $ 5.45 adhd 50% 2,740,000 1,220,000 $ 4.83 allergies 30% 2,740,000 1,500,000 $ 3.42 asthma 46% 2,740,000 823,000 $ 5.61 back pain 48% 2,740,000 1,500,000 $ 4.45 heart disease 33% 2,240,000 1,000,000 $ 1.69 hypertension 16% 1,830,000 673,000 $ 2.26 rheumatoid arthritis 64% 1,500,000 450,000 $ 11.71 fibromyalgia 62% 1,220,000 550,000 $ 3.98 migraines 34% 1,220,000 673,000 $ 3.08 copd 56% 1,000,000 368,000 $ 5.82 osteoporosis 46% 1,000,000 301,000 $ 9.26 bipolar disorder 44% 550,000 368,000 $ 4.98 anxiety disorders 37% 301,000 165,000 $ 1.42 skin problems 42% 301,000 135,000 $ 1.61 sexual conditions 4% 246,000 8,100 $ 2.24 sleep disorders 29% 201,000 135,000 $ 3.24 eye health 40% 74,000 40,500 $ 2.84 heartburn/gerd 29% 3,600 2,400 $ 4.06 $ 4.37 Source: Adwords March 2013-3- Augustine Fou
  4. 4. Top Cholesterol Keywords Local Monthly Global Monthly Searches (United Approximate CPC Keyword Competition Searches States) (Search) - $ cholesterol cholesterol 42% 3,350,000 1,500,000 $ 5.61 cholesterol 42% 3,350,000 1,500,000 $ 5.45 ways to lower 31% 823,000 450,000 $ 3.92 low meals 49% 673,000 450,000 $ 1.58 cholesterol high 44% 301,000 201,000 $ 5.56 cholesterol is high 44% 301,000 201,000 $ 5.88 is high cholesterol 44% 301,000 201,000 $ 5.37 high cholesterol 44% 301,000 201,000 $ 5.92 high cholesterol and 44% 301,000 201,000 $ 5.62 for high cholesterol 44% 301,000 201,000 $ 5.74 lower cholesterol 59% 246,000 165,000 $ 5.39 lower the cholesterol 59% 246,000 165,000 $ 5.06 cholesterol lower 59% 246,000 165,000 $ 5.08 to lower cholesterol 59% 246,000 165,000 $ 4.89 to reduce cholesterol 61% 246,000 135,000 $ 5.32 reduce cholesterol 61% 246,000 135,000 $ 5.43 choléstérol 31% 246,000 3,600 $ 5.85 cholesterol foods 60% 201,000 110,000 $ 4.32 diet cholesterol 65% 201,000 110,000 $ 6.13 cholésterol 31% 165,000 3,600 $ 4.47 foods to lower 48% 165,000 110,000 $ 2.43 to low cholesterol 53% 165,000 110,000 $ 5.25 cholesterol low 53% 165,000 110,000 $ 5.29 low cholesterol 53% 165,000 110,000 $ 4.79 $ 5.01 Source: Adwords March 2013-4- Augustine Fou
  5. 5. Top Cholesterol MOBILE Local Monthly Global Monthly Searches (United Approximate CPC Keyword Competition Searches States) (Search) - $ cholesterol cholesterol 44% 823,000 450,000 $ 1.11 cholesterol 44% 823,000 450,000 $ 1.07 ways to lower 24% 368,000 246,000 $ 1.70 low meals 47% 301,000 201,000 $ 0.49 high cholesterol and 50% 110,000 74,000 $ 1.17 is high cholesterol 50% 110,000 74,000 $ 1.12 for high cholesterol 50% 110,000 74,000 $ 1.20 cholesterol is high 50% 110,000 74,000 $ 1.23 high cholesterol 50% 110,000 74,000 $ 1.24 cholesterol high 50% 110,000 74,000 $ 1.16 lower the cholesterol 63% 74,000 49,500 $ 1.48 cholesterol lower 63% 74,000 49,500 $ 1.48 lower cholesterol 63% 74,000 49,500 $ 1.57 to lower cholesterol 63% 74,000 49,500 $ 1.43 reduce cholesterol 64% 60,500 40,500 $ 1.53 to reduce cholesterol 64% 60,500 40,500 $ 1.50 cholesterol foods 71% 60,500 40,500 $ 0.96 foods to lower 39% 60,500 40,500 $ 0.94 cholesterol low 56% 40,500 33,100 $ 1.49 to low cholesterol 56% 40,500 33,100 $ 1.48 low in cholesterol 56% 40,500 33,100 $ 1.44 low cholesterol 56% 40,500 33,100 $ 1.35 diet cholesterol 76% 40,500 27,100 $ 1.44 $ 1.29 Source: Adwords March 2013-5- Augustine Fou
  6. 6. Search Ad CPC benchmarks by Industry Methodology Using Google Keyword Tool, generate keyword suggestions for each industry sector; then average suggested CPC across the top 200, 400, or 800 keywords. July 2012-6- Augustine Fou
  7. 7. Related Slideshares CPM and CPC Pricing Trends By: Augustine Fou, October 19, 2012 Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013-7- Augustine Fou
  8. 8. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing their marketing mix – from traditional to digital, and within digital from display to search to performance.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou-8- Augustine Fou

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