Search Characteristics of Mass Consumer Products by Augustine Fou

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Search Characteristics of Mass Consumer Products by Augustine Fou

  1. 1. Search Characteristicsof Consumer Products Dr. Augustine Fou http://www.linkedin.com/in/augustinefou February 3, 2013.February 3, 2013 1
  2. 2. Executive Summary • Consumer products, especially bigger ticket items, usually have a “december bump” which corresponds to purchases between Black Friday and end of year • Smaller ticket items are usually “flat across” and show little seasonality unless they are tied to specific events or needsFebruary 3, 2013 2
  3. 3. Bigger Ticket Items“December Bump”February 3, 2013 3
  4. 4. Blu Ray More people know correct spelling Source: Google TrendsFebruary 3, 2013 4
  5. 5. Digital Camera Source: Google TrendsFebruary 3, 2013 5
  6. 6. HDTV Source: Google TrendsFebruary 3, 2013 6
  7. 7. Small Consumer GoodsNot Much SeasonalityFebruary 3, 2013 7
  8. 8. Diet Soda, Toothpaste Source: Google TrendsFebruary 3, 2013 8
  9. 9. Charmin, Duracell Source: Google TrendsFebruary 3, 2013 9
  10. 10. Board Games, Backpacks Every December Every August Source: Google TrendsFebruary 3, 2013 10
  11. 11. Dr. Augustine Fou – Agency Czar “I study trends and help clients determine implications and impact on their marketing and business.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouFebruary 3, 2013 11 acfou@mktsci.com
  12. 12. Related Slideshares Digital Insights Hiding in Plain Sight By: Augustine Fou, December 11, 2012 Demand Trends Based on Search Volume By: Augustine Fou, January 2, 2013. Optimizing Search Returns By: Augustine Fou, July 20, 2012.- 12 - Augustine Fou

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