Visual Proof of
Click Fraud
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
November 2013
-1-

Augustine...
List of Domains
http://analyzecanceradvice .com
http://analyzecancerhelp .com
http://bestcanceropinion .com
http://bestcan...
Screen Shots of Sites
Alexa
[no data]

Compete
[no data]

Quantcast
[no data]
-3-

Augustine Fou
Keyword Stuffed Pages
Alexa
[no data]

Compete
[no data]

Quantcast
[no data]
-4-

Augustine Fou
Search Ads (Bing Ads)
http://www.clevelandclinic.org/lp/kidney_cancer_guki/inde
x.html?utm_campaign=CS%20-%20Urology%20%20...
ClevelandClinic.org

Spends $50k/mo in paid search
-6-

Augustine Fou
More Identical Sites

-7-

Augustine Fou
Dozens of Identical Sites
1

2

6

7

3
8

4

5

9

10
11
-8-

12

13

14

15

16

17
Augustine Fou
Big Spenders in Paid Search
Macys.com
$930k /mo

Sears.com
$1.3M /mo
-9-

Augustine Fou
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
Everything Fake (Display Ad Fra...
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing advertising
across all channels. Using insights an...
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Proof Positive Click Fraud Sites Investigation by Augustine Fou

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screenshots of sites that are created by algorithm to rip advertisers off.

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Proof Positive Click Fraud Sites Investigation by Augustine Fou

  1. 1. Visual Proof of Click Fraud Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com November 2013 -1- Augustine Fou
  2. 2. List of Domains http://analyzecanceradvice .com http://analyzecancerhelp .com http://bestcanceropinion .com http://bestcancerproducts .com http://bestcancerresults .com http://besthealthopinion .com http://bettercanceradvice .com http://bettercancerhelp .com http://betterhealthopinion .com http://findcanceropinion .com http://findcancerresource .com http://findcancertopics .com http://findhealthopinion .com http://finestcanceradvice .com http://finestcancerhelp .com http://finestcancerresults .com http://getcancerproducts .com -2- 36,000+ more sites like these, designed to show search ads and self-click on them to siphon CPC revenue Augustine Fou
  3. 3. Screen Shots of Sites Alexa [no data] Compete [no data] Quantcast [no data] -3- Augustine Fou
  4. 4. Keyword Stuffed Pages Alexa [no data] Compete [no data] Quantcast [no data] -4- Augustine Fou
  5. 5. Search Ads (Bing Ads) http://www.clevelandclinic.org/lp/kidney_cancer_guki/inde x.html?utm_campaign=CS%20-%20Urology%20%20DR%20%20Kidney%20Cancer&affcode=52665&k_clickid=1b83b 3c2-6d5b-f629-13f500006d4661fa&utm_medium=cpc&utm_source=bing_ppc &utm_term=what%20is%20Kidney%20Cancer&searchdef =2156527&025=c&026={devicemodel}&002=2156527&0 05=11120828493&006=3013996248&009=b&011=liver% 20cancer&020=14253246053 -5- Augustine Fou
  6. 6. ClevelandClinic.org Spends $50k/mo in paid search -6- Augustine Fou
  7. 7. More Identical Sites -7- Augustine Fou
  8. 8. Dozens of Identical Sites 1 2 6 7 3 8 4 5 9 10 11 -8- 12 13 14 15 16 17 Augustine Fou
  9. 9. Big Spenders in Paid Search Macys.com $930k /mo Sears.com $1.3M /mo -9- Augustine Fou
  10. 10. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Fake Profiles on Facebook By: Augustine Fou, July 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 10 - Augustine Fou
  11. 11. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fastfeedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI; along with detection and mitigation of fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou

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