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Physicians Overindex on Digital and Mobile by Augustine Fou


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Physicians overindex on the use of digital tools and services to streamline their practices. They also overindex on the use of smartphones and mobile devices.

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Physicians Overindex on Digital and Mobile by Augustine Fou

  1. 1. Augustine Fou- 1 - Physicians Overindex on Digital and Mobile Dr. Augustine Fou August 2013 @acfou
  2. 2. Augustine Fou- 2 - Source: Manhattan Research 2011 Physicians Use Digital 99% physicians are online Internet is essential to practice Augustine Fou- 2 -
  3. 3. Augustine Fou- 3 - Physicians Use Smartphones WebMD Source: Kantar Media June 2013
  4. 4. Augustine Fou- 4 - Mostly iPhone, but Android rapidly gaining; Blackberry dropping out Three-Device Ownership Augustine Fou- 4 -
  5. 5. Augustine Fou- 5 - WebMD Source: Quantia MD, April 2012 Physicians’ Mobile Use
  6. 6. Augustine Fou- 6 - WebMD Source: Kantar Media March 2013 Physicians’ App Use
  7. 7. Augustine Fou- 7 - Physicians Overindex WebMD Source: Manhattan Research 2008 • 36% of physicians now communicate with patients online (up from 19% in 2003) • Google has 91% reach among physicians searching for health and pharmaceutical info online. • 83% of physicians watch video clips online, as compared with 34% of all US adults.
  8. 8. Augustine Fou- 8 - Physicians Overindex WebMD Source: Kantar Media April 2013 • 84% KOLs use their smartphone for work • 29% of physicians do not meet with pharma sales reps at all • 81% hospital-based physicians use smartphones for professional purposes • Physicians research specific patient conditions online immediately before a patient consult an average of 3.4 times per week (4.1 times per week after a patient consult)
  9. 9. Augustine Fou- 9 - Physicians Streamline Source: BI Intelligence, August 2013 There are also apps aimed at helping doctors in terms of their own tasks, apart from their interactions with patients. These may be broadly categorized as: • Equipment Supplementation And Replacement: Smartphones and tablets either with built-in features or that are connected to auxiliary equipment to supplement or replace clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled ultrasound. • Equipment-Augmented: When smartphones or tablets enhance existing medical device categories. An example is Welch Allyn’s iExaminer, which connects an ophthalmoscope to an iPhone to make use of its high-resolution display and camera capabilities. • Professional Information Management: Mobile apps aid professionals in diagnoses and care. An example is ePocrates, an app for identifying drug doses and interactions. • Administrative: Apps that streamline workplace administrative processes, such as records-keeping or billing.
  10. 10. Augustine Fou- 10 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise pharma, med-device, and healthcare clients on using digital insights to drive innovation and create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: @acfou
  11. 11. Augustine Fou- 11 - Related Articles What Influences Physicians’ Clinical Decisions By: Augustine Fou, August 2012 Physicians Are Modern Users Too By: Augustine Fou, March 2012 Trends in Pharma Marketing By: Augustine Fou, October 2012 Examples of mHealth Devices, Apps, Services By: Augustine Fou, August 2013 Augustine Fou- 11 -