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Percent of Marketing Budget Allocated to Digital By Augustine Fou

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Percent of marketing budget allocated to digital - 2011 averaged 10 - 15%, in 2013 it averaged 35%. This is the blended average across all industries.

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Percent of Marketing Budget Allocated to Digital By Augustine Fou

  1. 1. Augustine Fou- 1 - TV is $69B Digital is $48B Digital is 24% of Total TV DigitalPrint Radio Out-of-Home $8 (5%) Other $2 (1%) $75 billion 42% $43 billion 24% $32 18% $17 10% Display $8 billion 19% Search $18 billion 43% Video $3 (7%) Mobile $4B$3B display search 17% Other $5 11% Lead Gen $2 (4%) • classifieds • sponsorship • rich media Source: IAB Full Year 2013 report Augustine Fou- 1 - branding performance $34B$40B broadcast cable $175B total ad spending
  2. 2. Augustine Fou- 2 - 10% of revenues is allocated to marketing % of Revenues to Marketing
  3. 3. Augustine Fou- 3 - 2.5% of revenues is allocated to digital 10% of revenues is allocated to marketing % of Revenues to Digital
  4. 4. Augustine Fou- 4 - % of Marketing to Digital 0% 5% 10% 15% 20% 25% 30% 35% Media Manufacturing High-Tech Total Healthcare Retail Financial/Insurance
  5. 5. Augustine Fou- 5 - In 2013 Digital marketing was $42B Broadcast TV was $40B Cable TV was $34B Network TV vs Cable TV Augustine Fou- 5 - Source: IAB Full Year 2013 report $175B total ad spending
  6. 6. Augustine Fou- 6 - Digital is 25% of Ad Budgets Worldwide Source: Emarketer April 3, 2014 Worldwide, di gital is 25% of total ad spending
  7. 7. Augustine Fou- 7 - Average 35% Allocated to Digital Source: Econsultancy via MarketingCharts 2013
  8. 8. Augustine Fou- 8 - 19% Percent of Marketing to Digital 2012
  9. 9. Augustine Fou- 9 - 2011 Average 10 – 15% allocated to digital Percent of Budget Allocated to Digital Source: Econsultancy 2011 2011 respondents 216 2010 respondents 158
  10. 10. Augustine Fou- 10 - Dr. Augustine Fou – Chief Digital Strategist “I advise clients on allocating and optimizing their marketing budget across traditional and digital channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  11. 11. Augustine Fou- 11 - Related Articles Trends in Advertising By: Augustine Fou, Nov 15, 2012 Branding Today: Why It’s Ineffective, Irrelevamt, Irritating, and Impotent By: Augustine Fou, June 21, 2012 Search Kicks Display in Effectiveness By Augustine Fou, April 2012 Display Ad Benchmarks By Augustine Fou, August 2013 Mythbusting TV Advertising By: Augustine Fou Feb 2014 Augustine Fou- 11 -
  12. 12. Augustine Fou- 12 - Luxury Brands 0-40% to Digital http://contentlea d.com/news/lux ury-brands-to- increase-social- media-spend- conversion- rates-show-why

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