More Specialized Not More Single-Purposed by Augustine Fou PhD

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There are still opportunities for companies to become more specialized and build businesses around niches.

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  • any data on pricing and profitability? Isn't the price supposed to go up as you enter a niche? Where is the value captured if the product can be found on Amazon? Bundling, expert advice, customer service?
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More Specialized Not More Single-Purposed by Augustine Fou PhD

  1. 1. More Specialized Not More Single-Purposed Dr. Augustine Fou December 6, 2012-1- Augustine Fou
  2. 2. Amazon – mass market Sell everything to everyone 104 million users per month Source: Compete.com October 2012-2- Augustine Fou
  3. 3. Newegg – specialized market Sell electronics to enthusiasts 4 million users per month Source: Compete.com October 2012-3- Augustine Fou
  4. 4. Monoprice – niche market Sell cables to niche users 170k users per month Source: Compete.com October 2012-4- Augustine Fou
  5. 5. More Specialized … “More specialized sites can still carve out a niche and build a viable, profitable business around it; this is different from the trend away from single-purposed devices.” - Augustine Fou …not more single-purposed-5- Augustine Fou
  6. 6. MP3 player Personal music players are now built into every smartphone-6- Augustine Fou
  7. 7. Digital camera Digital cameras are now built into every smartphone-7- Augustine Fou
  8. 8. Calculators Every phone and smartphone has calculator built in-8- Augustine Fou
  9. 9. Dr. Augustine Fou – Chief Digital Strategist “I study trends and help clients leverage digital tools and techniques to innovate and create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

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