Monthly Video Views vs Video Ad Views by Augustine Fou

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video views compared to video ad views and top properties serving video ads.

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Monthly Video Views vs Video Ad Views by Augustine Fou

  1. 1. Monthly Video Views vs Video Ads Dr. Augustine Fou October 2013 -1- Augustine Fou
  2. 2. Online Video Views May 2013 Top U.S. Online Video Content Properties Ranked by Unique Video Viewers May 2013 Total U.S. – Home and Work Locations Source: comScore, June 2013 Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix Property Total Unique Videos (000)* Minutes per Viewers (000) Viewer Total Internet : Total Audience Google Sites Facebook AOL, Inc. VEVO NDN Microsoft Sites Viacom Digital Yahoo! Sites Amazon Sites Turner Digital -2- 182,217 154,537 60,429 53,845 52,024 46,457 45,179 43,676 43,625 33,740 32,975 40,953,776 13,958,260 727,383 838,934 591,209 505,339 541,503 415,654 342,432 163,817 276,951 1,247.9 436.7 26.1 64.2 37.9 78.5 36.9 41.2 72.7 17.8 41.7 Augustine Fou
  3. 3. Video Ad Views May 2013 Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed May 2013 Total U.S. – Home and Work Locations Source: comScore, Ad Videos Only (Content Videos Not Included) June 2013 Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population Total Internet : Total Audience BrightRoll Platform**† Google Sites LiveRail.com† Adap.tv† Hulu Specific Media** TubeMogul Video Ad Platform† 15,844,581 2,624,509 2,553,208 2,128,167 2,098,981 1,666,610 1,411,102 1,225,897 6,042 1,340 233 742 1,000 653 552 349 96.5 16.2 23.7 23.9 15.8 71.3 12.5 13.5 53.1 52.5 34.9 28.9 43.1 7.6 36.5 29.4 Tremor Video** Videology† AOL, Inc. 882,522 632,899 630,551 459 262 296 11.6 8.1 12.1 24.5 25.1 16.9 -3- Augustine Fou
  4. 4. YouTube Partner Views May 2013 Top YouTube Partner Channels* Ranked by Unique Video Viewers May 2013 Total U.S. – Home and Work Locations Source: comScore, June 2013 Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix Property Total Unique Videos (000) Minutes per Viewers (000) Viewer VEVO @ YouTube 50,238 561,631 36.1 Fullscreen @ YouTube 36,486 284,829 23.8 Maker Studios Inc. @ YouTube 32,371 432,854 47.5 Warner Music @ Youtube 31,956 176,509 17.7 ZEFR @ YouTube 27,497 130,772 13.5 The Orchard @ YouTube 24,313 90,023 10.4 Machinima @ YouTube 21,371 349,628 62.6 UMG @ YouTube BroadbandTV @ YouTube 19,838 16,451 68,297 112,491 9.9 21.6 SonyBMG @ YouTube 16,250 44,173 8.3 -4- Augustine Fou
  5. 5. Summary Findings • Other notable findings from May 2013 include: • 84.8 percent of the U.S. Internet audience viewed online video. • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes. • Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing video online. -5- Augustine Fou
  6. 6. Dr. Augustine Fou – Digital Consigliere “Consumers are increasingly aware of and concerned about their own privacy. These tools help them detect who is tracking them online. But what do they do about it?” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -6- @acfou Augustine Fou

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