Mobile is Local is Social by Augustine Fou Digital Consigliere

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Mobile is Local is Social by Augustine Fou Digital Consigliere

  1. 1. Mobile is.. Local is.. Social Dr. Augustine Fou http://linkd.in/augustinefou April 2013-1- Augustine Fou
  2. 2. Mobile is Local Search Source: 15miles via eMarketer, April 11, 2013-2- Augustine Fou
  3. 3. When Mobile is Used byLocal Searchers Source: 15miles via eMarketer, April 11, 2013-3- Augustine Fou
  4. 4. What Apps are Used byLocal Searchers Source: 15miles via eMarketer, April 11, 2013-4- Augustine Fou
  5. 5. Key Info/Features LocalSearchers Seek Source: 15miles via eMarketer, April 11, 2013-5- Augustine Fou
  6. 6. Local Mobile Ad Spend To SeeRapid Growth In Coming Years Source: BIA/Kelsey via MarketingCharts April 9, 2012-6- Augustine Fou
  7. 7. Local Will Move From Minority ToMajority Share of Mobile Revenues Source: BIA/Kelsey via MarketingCharts April 9, 2012-7- Augustine Fou
  8. 8. Search Dominates Mobile Local AdSpend Source: BIA/Kelsey via MarketingCharts April 9, 2012-8- Augustine Fou
  9. 9. National Advertisers to DiveDeep Into Local Mobile Ads Source: BIA/Kelsey via MarketingCharts April 9, 2012-9- Augustine Fou
  10. 10. Mobile to Overtake Desktop inLocal Search Source: BIA/Kelsey via MarketingCharts April 9, 2012- 10 - Augustine Fou
  11. 11. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011- 11 - Augustine Fou
  12. 12. Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou- 12 - @acfou Augustine Fou

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