Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media Dollars Wasted or Went Missing

331 views

Published on

Media dollars spent by advertisers may go wasted due to ad fraud and some dollars may go missing simply because it was not spent; but it also wasn't returned to the advertisers or credited to them for future use.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Media Dollars Wasted or Went Missing

  1. 1. March 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Missing/Wasted Media Dollars Waste due to fraud, and unspent dollars go missing Display Campaign 1 $3,300,000 (+10%) (agency invoice to advertiser) $3,000,000 DSP invoice to agency (paid by advertiser) $1,800,000 (-40%) DSP log total (bids won) On average, 24% of advertisers’ media spend was wasted/missing Mobile Campaign 2 $950,000 (campaign spend) $330,000 (35%) (invalid devices/fraud) Display Campaign 3 $7,900,000 (campaign spend) $1,500,000 (19%) (invalid devices/fraud) Display Campaign 3 $3,900,000 (campaign spend) $550,000 (14%) (invalid devices/fraud) Display Campaign 4 $7,000,000 (campaign spend) $1,700,000 (24%) (invalid devices/fraud) Source: Method Media Intelligence DSP logs show only $1.8 million of bids won, compared to the $3.0 million paid; $1.2 million went “missing” (not returned/credited to advertiser)

×