Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketers Pay for Bids Won vs Ads Served


Published on

Another hidden cost most marketers don't know about is the discrepancy between bids won and ads served. Marketers who pay for bids won, may only be getting a fraction of the value because the ads served is far less than bids won.

Marketers should always measure ads served and rendered and pay only for that.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Marketers Pay for Bids Won vs Ads Served

  1. 1. March 2019 / Page 0marketing.scienceconsulting group, inc. Bids Won vs Ads Served Hidden cost: marketers pay for bids won; ads served is less, sometimes by a lot, than what they paid for Campaign 1 • For every bid won, there should be an ad served – a 1:1 relationship • Comparing DSP data vs ad server data shows that for certain domains the discrepancy is large • Marketers pay on bids won; the discrepancy is the hidden cost of ads not being served Low CPM Campaign 2