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Marketers Pay for Bids Won vs Ads Served

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Another hidden cost most marketers don't know about is the discrepancy between bids won and ads served. Marketers who pay for bids won, may only be getting a fraction of the value because the ads served is far less than bids won.

Marketers should always measure ads served and rendered and pay only for that.

Published in: Data & Analytics
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Marketers Pay for Bids Won vs Ads Served

  1. 1. March 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Bids Won vs Ads Served Hidden cost: marketers pay for bids won; ads served is less, sometimes by a lot, than what they paid for Campaign 1 • For every bid won, there should be an ad served – a 1:1 relationship • Comparing DSP data vs ad server data shows that for certain domains the discrepancy is large • Marketers pay on bids won; the discrepancy is the hidden cost of ads not being served Low CPM Campaign 2

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